Banking

The Sydney Swans AFL Aussie rules club has extended its major partnership deal with US multinational banking and financial services corporation Citi.

Swiss private banking group Julius Baer expanded its involvement in the Formula E electric car-racing series by snapping up the title sponsorship rights for the Punta del Este ePrix, which took place in Uruguay on Saturday.

State-controlled Brazilian financial institution Banco do Brasil has suspended payments to the country’s national volleyball federation (CBV) after a government investigation reported that CBV directors failed to distribute $11.3m of sponsorship income to athletes between 2010 and 2013.

German Ice Hockey League club Düsseldorfer EG has entered into a partnership with PSD Bank Rhein-Ruhr, the regional direct bank arm of domestic cooperative bank PSD Bank Group.

Banking group Wintrust Financial Corporation has become the official banking partner and fifth ‘legacy partner’ of MLB baseball franchise the Chicago Cubs.

Financial services company Credit Suisse has signed up as title sponsor for a new Tennis Australia event that will be staged on January 12 in Sydney to showcase the governing body’s shorter format of the sport.

The National Basketball Association (NBA) has secured higher prices in renewed deals with carmaker Kia Motors America and financial services company BBVA, with both brands highlighting the league’s digital platforms as a key value driver.

Spanish bank BBVA’s goals for its partnership with the National Basketball Association (NBA) will remain the same under its new deal, Carlos Ricardo, director of marketing, advertising and sponsorship for BBVA, told Sports Sponsorship Insider.

Dutch state-owned banking group ABN Amro has been announced as Eredivisie football club Ajax’s new ‘Partner of the Future’.

Asian financial services group DBS has agreed a naming rights sponsorship deal for the International Premier Tennis League’s Singapore Slammers franchise.

Financial services company DBS Bank has reached a deal to serve as the naming sponsor of the dragon boat and sailing races at the 2015 Southeast Asian (SEA) Games in Singapore.

Driving customer engagement and generating sales is key to Spanish bank BBVA’s sponsorship strategy.

The Sauber Formula One motor racing team has signed a partnership with financial institution Banco do Brasil for 2015 following confirmation that Brazilian rookie Felipe Nasr will be part of its driver line-up next season.

The CHI Geneva show jumping event has sealed a two-year extension to its principal sponsor deal with multinational financial services firm Credit Suisse and has added Japanese automotive manufacturer Honda as a new partner.

Financial services company CaixaBank has signed up as a top-tier partner of the 2017 Mediterranean Games in Tarragona, Spain.

Spanish banking group BBVA has signed a multi-year extension to its marketing partnership with the National Basketball Association.

Italian banking group Cariparma Credit Agricole has agreed a three-year extension to its contract as the main sponsor of the Italian Rugby Federation (FIR).

Eintracht Frankfurt has signed a three-year partnership with savings bank Frankfurter Sparkasse, while the German Bundesliga football club is reportedly closing in on a new stadium naming rights deal Commerzbank.