German ice hockey team banks new premium partner

German Ice Hockey League club Düsseldorfer EG has entered into a partnership with PSD Bank Rhein-Ruhr, the regional direct bank arm of domestic cooperative bank PSD Bank Group.

Under the deal, the terms of which have not been disclosed, PSD Bank will become a premium partner of the club and benefit from branding placement on the players’ kits.

PSD Bank will also receive branding placement around the team’s ISS Dome home arena. 

In addition, PSD Bank will provide Düsseldorfer fans that open a new account with the bank before end of the year with a replica team jersey.