Automotive

Amaury Sport Organisation, the organiser of the Tour de France cycle race, is in talks with carmaker Skoda and food conglomerate Nestlé Group to renew as Tour de France Club Partners and maintain a top-tier sponsor line-up that has gone unchanged since 2004.

A further two brands are expected to sign on as sponsors of the Badminton World Federation’s Major Events in the coming months, with the federation having settled on a target of five brands for what is a new sponsorship category.

Italian car maker Fiat has acquired the title sponsorship rights for the England netball team’s series against South Africa next month.

Apollo Tyres has struck a partnership deal with English Premier League club Manchester United.

Bicycle and car tyre manufacturer Cheng Shin Tire has signed a three-year sponsorship deal with Dutch Eredivisie football club Ajax.

Car manufacturer Kia Motors has entered into a commercial partnership with the England women’s cricket team.

Leading MotoGP team Yamaha Factory Racing has reached a sponsorship deal with motorcycle parts and accessories manufacturer Racing Boy.

IT services company MHP has agreed a three-year deal for the naming rights to German Basketball Bundesliga (BBL) club Neckar Riesen Ludwigsburg.

Vauxhall Motors has announced a four-year extension to its sponsorship deal with the Football Association of Wales.

Japanese automotive firm Toyota has signed a renewed and expanded sponsorship deal with NFL American football franchise the Indianapolis Colts.

Vauxhall Motors has agreed to extend its sponsorship deal with the Irish Football Association by a further four years until at least the 2018 Fifa World Cup finals in Russia.

Mercedes-Benz has agreed to extend its partnership with the PGA of America golf organisation through to the end of 2017.

Tyre manufacturer Bridgestone has extended its title sponsorship of the World Golf Championships-Bridgestone Invitational tournament at Firestone Country Club in Akron, Ohio through to 2018.

Tyre manufacturer Continental has extended its partnership with the English Football Association to become an exclusive partner for its new commercial programme for the women’s game.

German 1.Bundesliga football club Hertha Berlin has extended its partnership with Audi for an additional three years, from 2013-14 to 2015-16.

Volvo has opted to expand its support of the New South Wales Waratahs rugby union team by upgrading to a principal sponsor role for the 2014 and 2015 seasons.