Toyota drives on with Indianapolis Colts

Japanese automotive firm Toyota has signed a renewed and expanded sponsorship deal with NFL American football franchise the Indianapolis Colts.

The Colts and Toyota recently completed a three-year partnership and the new five-year agreement means the company will continue as the official vehicle of the team.

Additionally, Toyota will enjoy naming and hosting rights at a new concourse located at the north-west corner of the team’s Lucas Oil Stadium.

Ready to open for the August 11 pre-season encounter between the Colts and the Buffalo Bills, the Toyota Concourse features various interactive elements, including a video wall demonstrating operations at Toyota’s Indiana dealers and an interactive player wall.

The enhanced tie-up also gives Toyota branding space on the Indianapolis Colts’ official away game press backdrop.