Automobile Manufacturing
FA of Wales seals MG Motor UK deal
The Football Association of Wales (FAW) has signed a three-year sponsorship deal with MG Motor UK
LAFC tie up partnership with Porsche
MLS outfit LAFC has linked up with Porsche, naming the luxury brand the club’s official premium luxury automobile partner. The two-year partnership begins this season and will run through the 2020 season.
Yamaha, Continental to sponsor Africa Cup of Nations
The Confederation of African Football (CAF) has signed two new partnerships ahead of the 2019 African Cup of Nations (Afcon), with almost a month to go until the tournament kicks off
Atlético Mineiro, Avaí sign shirt sponsorship deals
Atlético Mineiro has extended its kit sponsorship deal with vehicle maintenance company Auto Truck, while fellow Campeonato Brasileiro Série A football team Avaí has signed food products manufacturer Zae…
FIGC fights negative trend in sponsorship revenues from weak position
Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019
Top Partner deals renewed this month with Eni and Tim
Honda returns as main sponsor of Vietnamese football federation
Japanese automotive brand Honda has signed a new partnership with Vietnam’s national football federation.
RFEF renews major partnership with Seat, finds Seur, extends with Pelayo, Sanitas
Spain’s national football federation has inked three renewals and one new partnership in this year’s first quarter, raising at least €5.5m ($6.2m) in sponsorship revenue.
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Toyota signs major deals with Giro d’Italia, Pan American Games
Japanese car brand Toyota has signed major deals with the Pan American Games and Giro d’Italia, Italy’s biggest cycle event.
Seat adds women’s competition to Spanish Football Federation deal
Spanish carmaker Seat has expanded its top-tier partnership with the Royal Spanish Football Federation (RFEF) to include sponsorship of the women’s Copa de la Reina for the first time.
Volvo signs as Official Vehicle Partner of British Triathlon
Swedish automotive brand Volvo has signed as the new Official Vehicle Partner of British Triathlon
BMW agrees early exit with French Rugby Federation
BMW Group France and the French Rugby Federation (FFR) will terminate their partnership less than three months before the 2019 Rugby World Cup
Renault Sport and DuPont target innovation through new partnership
Renault Sport Racing, the motorsport operation of the French automotive manufacturer, has agreed a multi-year strategic technical partnership with US conglomerate DuPont
Venucia, Hi-Tiger back Fiba World Cup
Chinese car brand Venucia and energy drinks brand Hi-Tiger have agreed deals to partner with this year’s Fiba Basketball World Cup in China.
Toyota maintains commitment to Pro14’s Cheetahs
South African rugby union team the Cheetahs has agreed a three-year extension to its partnership with main sponsor, Japanese automotive manufacturer Toyota
Showa ramps up Kawasaki Racing Team deal
Japanese automotive products company Showa has upgraded its partnership with the World Superbike team champions Kawasaki Racing Team to a major sponsorship role.
Sina Golden League reaches new high with Dongfeng Qichen deal
Sina is believed to have earned about $5m (€4.4m) from the top sponsor for its Golden League 3x3 basketball competition this year, SportBusiness Sponsorship understands.
Dongfeng Qichen takes top spot at Sina Golden League 3×3 basketball event
Chinese car brand Dongfeng Qichen will be the lead sponsor of the Sina Golden League – the world’s biggest 3x3 basketball tournament – which tipped off this weekend.
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Dacia backs Pro14 Final Series
Romanian car manufacturer Dacia has agreed a deal to sponsor rugby union’s Pro14 Final Series.