HomeNewsNewsCars/AutomotiveFootballBrazil

Atlético Mineiro, Avaí sign shirt sponsorship deals

Atlético Mineiro has extended its kit sponsorship deal with vehicle maintenance company Auto Truck, while fellow Campeonato Brasileiro Série A football team Avaí has signed food products manufacturer Zaeli Alimentos as a new shirt sponsor.

Formerly present on Atlético’s shorts, Auto Truck’s new two-year deal with the club will grant it enhanced exposure.

Auto Truck’s brand will now be emblazoned on the back of Atlético’s shirt and training kit.

Meanwhile, Zaeli has agreed a deal with Avaí for its brand to be present on the back of the club’s shirt.

The contract will run through to the end of the 2019 Série A season in December.

Most recent

French multinational insurance brand AXA will pay about £12m ($15.3m/€13.6m) per year as the new training kit partner of Premier League club Liverpool, SportBusiness Sponsorship has learned.

Barclays bank will pay between £4m ($5.2m/€4.6m) and £4.5m per season as the first title sponsor of the FA Women’s Super League, SportBusiness Sponsorship has learned. T

Chinese smartphone brand Oppo will pay between £8m (€9.26m/$10.3m) and £9m per year to partner with the Wimbledon tennis championships, according to industry sources.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.