Atlético Mineiro, Avaí sign shirt sponsorship deals

Atlético Mineiro has extended its kit sponsorship deal with vehicle maintenance company Auto Truck, while fellow Campeonato Brasileiro Série A football team Avaí has signed food products manufacturer Zaeli Alimentos as a new shirt sponsor.

Formerly present on Atlético’s shorts, Auto Truck’s new two-year deal with the club will grant it enhanced exposure.

Auto Truck’s brand will now be emblazoned on the back of Atlético’s shirt and training kit.

Meanwhile, Zaeli has agreed a deal with Avaí for its brand to be present on the back of the club’s shirt.

The contract will run through to the end of the 2019 Série A season in December.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.