MLS outfit LAFC has linked up with Porsche, naming the luxury brand the club’s official premium luxury automobile partner. The two-year partnership begins this season and will run through the 2020 season.
Porsche has acquired the exclusive naming rights of the directors box at Banc of California Stadium as part of the partnership. Activations in-venue for Porsche will also include signage and branding within Banc of California Stadium.
The Porsche tie-up is the latest sponsorship deal for LAFC, who had already secured a deal with Chevron ahead of the kickoff of the 2019 MLS campaign.
We’re delighted to welcome Porsche to the Black & Gold family,” said LAFC president and co-owner Tom Penn. “Porsche is an innovative and forward-thinking automotive brand and we look forward to working together.”