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Honda returns as main sponsor of Vietnamese football federation

Japanese automotive brand Honda has signed a new partnership with Vietnam’s national football federation.

Under the deal, Honda will sponsor Vietnam’s national men’s, women’s and U23 teams until April 2021.

Previously, Honda had training kit branding as an Official Partner of the Vietnamese Football Federation (VFF) from 2013 to 2015.

Lê Hoài Anh, general secretary of the VFF, said: “As Honda Việt Nam continues as a main sponsor of Việt Nam’s football, the VFF believes that more and more sponsors are ready to contribute to the success of national teams and develop their trademarks when travelling with Vietnamese football.”

Last week, Sony Electronics also renewed its partnership with the VFF until March 2021.

In its new deal, Sony – which has been a VFF partner since 2017 – will sponsor Vietnam’s national men’s, women’s and U23 teams.