Automobile Manufacturing

Deals with sportswear company adidas and tyre maker Continental in February are understood to have taken Uefa to a new high in sponsorship revenue for the inaugural commercial cycle of its newly rebranded European Qualifiers, from 2014-15 to 2017-18.

Commercial vehicle manufacturer Man has extended its partnership with German Bundesliga football club Bayern Munich through 2016.

Lubricants manufacturer Motul has extended its commercial agreement with the MotoGP motorcycling series.

Automotive manufacturer Ford will conclude its long-running partnership with leading European club football competition the Uefa Champions League at the end of this season’s tournament.

Japanese automotive giant Toyota has agreed a two-year extension with the AFL to remain as the premier partner of the Australian rules football league until 2016.

German automotive manufacturer Audi has bolstered its ties with the International Ski Federation (FIS) by entering into a three-year agreement to support the “Bring Children to the Snow” campaign.

British automotive firm Jaguar Land Rover has agreed to become the presenting partner of the new Invictus Games multi-sport event, which will be hosted in London from September 10-14.

Italian tyre manufacturer Pirelli has expanded its involvement in the Formula One motor racing championship by agreeing to become the title sponsor of this year’s Spanish and Hungarian grands prix.

Czech automobile manufacturer Skoda has confirmed a renewal of its top-tier sponsorship of the Tour de France under a wide-ranging five-year deal with the cycling race’s organising body Amaury Sports Organisation.

Premiership Rugby, the governing body of the top division of English rugby union, has agreed a two-year sponsorship deal with breakdown provider Green Flag.

Czech automobile manufacturer Skoda has said it has reached an agreement on the renewal of its top-tier sponsorship of cycling race the Tour de France for another five years through 2018.

Automotive parts and accessories provider Autozone has extended its title sponsorship of the Liberty Bowl end-of-season college American football event.

Motorcycle parts and accessories supplier Racing Boy has agreed to extend its sponsorship of the Yamaha Factory Racing team, which competes in the MotoGP motorcycling world championship.

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.

Global payment brand MasterCard is in renewal talks for the final Worldwide Partner position at next year’s Rugby World Cup in England, as organisers seek to renew all six top-tier sponsors from the 2…

Car manufacturer Opel has extended its partnership with German Bundesliga football club Bayer 04 Leverkusen through 2016.

German Bundesliga football club SC Freiburg has extended its sponsorship agreement with car manufacturer Opel.

MLB baseball team Texas Rangers has announced a three-year sponsorship deal with tyre brand Nitto Tire USA (NTU).