Automobile Manufacturing
Uefa reaches new high for European Qualifiers revenue
Deals with sportswear company adidas and tyre maker Continental in February are understood to have taken Uefa to a new high in sponsorship revenue for the inaugural commercial cycle of its newly rebranded European Qualifiers, from 2014-15 to 2017-18.
Man stays on course with Bayern Munich
Commercial vehicle manufacturer Man has extended its partnership with German Bundesliga football club Bayern Munich through 2016.
Motul gets back in the saddle with MotoGP
Lubricants manufacturer Motul has extended its commercial agreement with the MotoGP motorcycling series.
Ford reaches end of the road with Uefa Champions League
Automotive manufacturer Ford will conclude its long-running partnership with leading European club football competition the Uefa Champions League at the end of this season’s tournament.
Toyota to tackle two further seasons with AFL
Japanese automotive giant Toyota has agreed a two-year extension with the AFL to remain as the premier partner of the Australian rules football league until 2016.
Audi enhances FIS partnership to include development schemes
German automotive manufacturer Audi has bolstered its ties with the International Ski Federation (FIS) by entering into a three-year agreement to support the “Bring Children to the Snow” campaign.
Jaguar Land Rover to support inaugural Invictus Games
British automotive firm Jaguar Land Rover has agreed to become the presenting partner of the new Invictus Games multi-sport event, which will be hosted in London from September 10-14.
Pirelli expands F1 involvement with Spanish and Hungarian race deals
Italian tyre manufacturer Pirelli has expanded its involvement in the Formula One motor racing championship by agreeing to become the title sponsor of this year’s Spanish and Hungarian grands prix.
Skoda confirms Tour de France extension
Czech automobile manufacturer Skoda has confirmed a renewal of its top-tier sponsorship of the Tour de France under a wide-ranging five-year deal with the cycling race’s organising body Amaury Sports Organisation.
Premiership Rugby gets on the road with Green Flag
Premiership Rugby, the governing body of the top division of English rugby union, has agreed a two-year sponsorship deal with breakdown provider Green Flag.
Skoda drives forward with Tour de France
Czech automobile manufacturer Skoda has said it has reached an agreement on the renewal of its top-tier sponsorship of cycling race the Tour de France for another five years through 2018.
AutoZone extends title sponsorship of Liberty Bowl
Automotive parts and accessories provider Autozone has extended its title sponsorship of the Liberty Bowl end-of-season college American football event.
MotoGP’s Yamaha extends Racing Boy deal
Motorcycle parts and accessories supplier Racing Boy has agreed to extend its sponsorship of the Yamaha Factory Racing team, which competes in the MotoGP motorcycling world championship.
Rio 2016 revenue target under pressure
The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.
Rugby World Cup seeks full house of top-tier renewals
Leverkusen deal continues Opel’s Bundesliga drive
Car manufacturer Opel has extended its partnership with German Bundesliga football club Bayer 04 Leverkusen through 2016.
Bundesliga’s Freiburg drives on with Opel
German Bundesliga football club SC Freiburg has extended its sponsorship agreement with car manufacturer Opel.
Texas Rangers strike deal with Nitto Tire USA
MLB baseball team Texas Rangers has announced a three-year sponsorship deal with tyre brand Nitto Tire USA (NTU).