Japanese automotive giant Toyota has agreed a two-year extension with the AFL to remain as the premier partner of the Australian rules football league until 2016.
Toyota has served as the naming sponsor of the AFL Premiership for the past 11 years.
AFL chief executive Andrew Demetriou said: "More than a decade after first joining the AFL as our premier partner, Toyota continues to provide outstanding support to all levels of Australian football. That support spans the grassroots right through to the elite level and has been a constant for 11 years which is a clear illustration of the success of the partnership and the commitment they have to Australia’s game."
Toyota replaced Carlton and United Breweries as the AFL’s premier partner in 2004 and last penned a renewal in 2011. The financial terms of the latest agreement were undisclosed.
The company sits alone at the top of the AFL’s sponsorship roster, immediately above major partners Coca-Cola, Carlton and banking group NAB.