Automobile Manufacturing
Hyundai beats BMW and Toshiba to Beijing Marathon deal
Korean car brand Hyundai beat rival carmaker BMW and consumer electronics company Toshiba to the title sponsorship of the Beijing Marathon last month thanks to strong local connections.
Škoda to enjoy greater exposure in new Vuelta structure
Carmaker Škoda will enjoy greater global exposure under its new five-year deal with Amaury Sports Organisation (ASO) to continue as a top-tier Major Sponsor of the Vuelta a España cycle race until 2018.
Iveco signs renewal, reduces MotoGP presence
IPL duo handed commercial boost
Indian Premier League cricket franchise Kings XI Punjab has announced truck manufacturer Tata Motors Prima as its title sponsor for the 2014 season, while SunRisers Hyderabad have extended deals with two of their partners.
Kia Motors revs up for Gwangju Universiade
Korean automotive manufacturer Kia Motors has been named as an official sponsor for the 2015 Gwangju summer Universiade.
AC Milan races ahead with Toyo Tires deal
Japanese tyre manufacturer Toyo Tires and Rubber has agreed to become a premium sponsor of Italian Serie A football club AC Milan.
Hankook races ahead with 24H Series title sponsorship
Organisers of the 24H Series have announced that Korean tyre manufacturer Hankook is to replace Dunlop as the title sponsor of the international motor-racing series.
Ford becomes automotive partner of IMSA championships
The International Motor Sports Association has agreed a three-year deal to make Ford an official automotive partner of its United SportsCar Championship and SportsCar Challenge series.
World Archery hits the target with Kia extension
The World Archery governing body has extended its partnership with Korean automotive manufacturer Kia Motors through 2015.
Nissan steps into Ford’s shoes as Champions League partner
Japanese automotive firm Nissan has signed a four-year global partnership with the Uefa Champions League club football competition.
Continental expands football presence with Asian Cup deal
Tyre manufacturer Continental has signed a deal to become an official sponsor of the Asian Football Confederation’s 2015 Asian Cup national team tournament.
Hyundai touches down with new Sun Bowl deal
The US subsidiary of Korean automotive manufacturer Hyundai has announced a six-year extension to its title sponsorship of the Sun Bowl American football collegiate game.
Detroit Tigers strengthen ties with AAA Michigan
Automobile club AAA Michigan has signed a five-year sponsorship agreement with MLB baseball team Detroit Tigers.
Iveco to haul MotoGP through 2014 season
Italian vehicle manufacturer Iveco has agreed an extension to its partnership with the MotoGP motorcycling series.
Tour of Britain drives on with Skoda
The UK arm of Czech automotive company Skoda has renewed its commercial partnership with the Tour of Britain cycling event.
Land Rover drives on with Burghley Horse Trials
British multi-purpose vehicle manufacturer Land Rover has announced an extension to its title sponsorship of the Burghley Horse Trials, with the partnership now set to run until the end of 2017.
Audi strengthens FIS ties with new sponsorships
German automotive manufacturer Audi has extended its commitment to winter sports by sponsoring a further three International Ski Federation (FIS) properties.
Toyota takes the lead as first Daytona Founding Partner
Japanese carmaker Toyota has become the first Founding Partner of the Daytona International Speedway in Florida, in a deal from 2015 to 2025.