Automobile Manufacturing
Kia extends backing of LPGA tournament
Korean automotive company Kia has renewed its title sponsorship of the Kia Classic LPGA Tour golf tournament.
Bentley gives Jockey Club added horsepower
British automotive company Bentley has agreed a partnership with The Jockey Club, the group that oversees the running of 15 of the UK’s leading racecourses.
BMW adds to golf portfolio with South African Open deal
German automotive manufacturer BMW has added to its golf portfolio by becoming title sponsor of the South African Open.
Waratahs Rugby renews Volvo Cars Australia deal
Super Rugby franchise Waratahs Rugby has extended a partnership deal with automotive company Volvo Cars Australia.
London Lions drive off with jersey sponsor extension
British Basketball League club the London Lions has extended its partnership with car supermarket chain Motorpoint.
Minnesota Vikings sign Polaris as latest partner for new stadium
Off-road vehicle manufacturer Polaris has signed up as the fifth founding partner for U.S. Bank Stadium, the future home of NFL American football franchise the Minnesota Vikings.
Nascar manufactures extension with 3M
North American stock-car racing series Nascar has extended its partnership with the automotive solutions division of manufacturing company 3M.
Nissan pens ‘historic’ deal with NCAA and US colleges
Car manufacturer Nissan has struck a landmark agreement to become an official sponsor of 100 college and university athletics departments across the US and a ‘proud supporter’ of various championships operated by the country’s National Collegiate Athletic Association.
Singapore’s ASEAN Para Games passes sponsorship target with new deal
Organisers of the upcoming ASEAN Para Games in Singapore have agreed a partnership with automotive group Cycle & Carriage.
Peugeot gears up new global ATP partnership
The Association of Tennis Professionals, which operates the top professional men’s tennis tour, has signed a new global partnership with automotive manufacturer Peugeot.
Jaguar Land Rover returns to back Invictus Games
The Invictus Games multi-sport event has extended its partnership with British automotive company Jaguar Land Rover.
Kia Motors set for NBA jersey sponsorship trial
The National Basketball Association is set to break new ground for major league sport in the US by trialling the use of sponsor-branded jerseys for the 2016 and 2017 NBA All-Star Games, according to the Wall Street Journal.
Euroleague drives away with Seat partnership
Spanish automotive manufacturer Seat has agreed a three-year sponsorship deal, from 2015-16 to 2017-18, with Euroleague Basketball, which operates the continent’s leading club competition.
Chargemaster energises Formula E for new season
The Formula E electric car-racing series has agreed a new partnership with EV charging points supplier Chargemaster.
Detroit Pistons rev up arena partnership with Fiat Chrysler
North American automobile manufacturer Fiat Chrysler Automobiles (FCA US) has entered into a partnership with NBA basketball team the Detroit Pistons.
Melbourne Stars sign up partners for new BBL campaign
Australian Big Bash League cricket franchise the Melbourne Stars has named its principal and co-major partners for the upcoming 2015-16 season.
Italian Football Federation motors on with Fiat
The Italian Football Federation (FIGC) has extended its sponsorship agreement with automotive giant Fiat.
NBA China seals automotive and beer partnerships
The NBA China division of the North American National Basketball Association has unveiled partnership deals with carmaker Dongfeng Nissan and the Harbin Brewery.