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Italian Football Federation motors on with Fiat

The Italian Football Federation (FIGC) has extended its sponsorship agreement with automotive giant Fiat.

Fiat will continue to be a ‘top sponsor’ and the official car of the national team for the next four years. The deal will cover Uefa Euro 2016 in France and, should Italy qualify, the 2018 Fifa World Cup in Russia.

As part of the agreement, Fiat branding will feature on Italy’s training kits, while the company will also receive pitch-side advertising. In addition, Fiat will provide the team with a fleet of its cars for use on matchdays.

The two parties have an existing relationship that stretches back some time. Fiat partnered with the Italian national side for the European Championships in Austria and Switzerland in 2008, and in Ukraine and Poland in 2012.

Fiat was also a technical partner of the FIGC ahead of the World Cups in Japan and Korea in 2002, South Africa in 2010 and Brazil in 2014.

Italy qualified for Euro 2016 as winner of its group and was one of four teams to finish the campaign unbeaten.