Automobile Manufacturing
St Johnstone drives off with new shirt sponsor
Scottish Premiership football club St Johnstone has agreed a shirt sponsorship deal with local car dealership Alan Storrar Cars.
Porsche drives into US sports market with New York Jets
German automotive company Porsche has agreed a multi-year deal to become the official sports car and luxury vehicle of NFL American football franchise the New York Jets.
Adelaide Crows drive on with Toyota
Japanese automotive manufacturer Toyota has extended its long-running partnership with AFL Aussie rules football team the Adelaide Crows.
Opel trims football portfolio, upgrades Mainz deal
General Motors-owned car brands Opel and Vauxhall are reducing their presence in European football over the next 12 months, despite a new stadium naming rights deal with German Bundesliga club Mainz.
North Melbourne zooms off with Mazda extension
Australian Football League club North Melbourne has renewed its major partnership with Japanese car manufacturer Mazda.
Guangzhou Evergrande fined over shirt sponsor dispute
Chinese Super League football club Guangzhou Evergrande has been ordered to pay Dongfeng Nissan CNY24.7m (€3.3m/$3.8m) after breaching its shirt sponsorship agreement with the automotive company, according to Chinese news agency Xinhua.
FC Koln extends with long-term partner Ford
Car manufacturer Ford has extended its long-term sponsorship agreement with German Bundesliga football club FC Koln.
Hero furthers hockey backing with Champions Trophy deals
Indian motorcycle manufacturer Hero MotoCorp has stepped up its backing of hockey by agreeing a deal with the International Hockey Federation (FIH) to sponsor the body’s 2016 Champions Trophy national team events.
Land Rover drives on with British & Irish Lions
British multi-purpose vehicle manufacturer Land Rover has renewed its partnership with the British & Irish Lions rugby union team.
Cycling Canada drives forward with Lexus
Japanese automotive manufacturer Lexus has entered into a partnership with the Cycling Canada national governing body.
Citroën maintains but downgrades historic Celta Vigo partnership
French automotive manufacturer Citroën has downgraded its long-running partnership with Spanish Liga football club Celta Vigo.
Hero rides away with Caribbean Premier League title sponsorship extension
Indian motorcycle manufacturer Hero MotoCorp has extended its title sponsorship agreement with the Caribbean Premier League Twenty20 cricket competition.
Golf Australia drives Hyundai deal
Korean automotive manufacturer Hyundai has entered into a multi-year partnership with the Golf Australia national governing body.
Opel seals naming rights for Mainz stadium
Car manufacturer Opel has been unveiled as the new naming rights partner of the home stadium of German Bundesliga football club Mainz.
Vietnam Football Federation drives off with Suzuki partnership
Japanese automotive manufacturer Suzuki has entered into a partnership with the Vietnam Football Federation.
BMW to title sponsor Berlin ePrix
The BMW i sub-brand of German automotive manufacturer BMW has been named title sponsor of the country’s leg of the Formula E electric car-racing championship, which takes place on Saturday.
NCAA drives away with partner extension
Infiniti, the premium car brand of Japanese automotive manufacturer Nissan, has extended its partnership with the National Collegiate Athletics Association.
MLB motors on with Chevrolet
Automotive manufacturer Chevrolet has renewed its partnership with North America’s Major League Baseball.