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FC Koln extends with long-term partner Ford

Car manufacturer Ford has extended its long-term sponsorship agreement with German Bundesliga football club FC Koln.

The renewed deal will run for three seasons, from 2016-17 to 2018-19.

Ford, which began its sponsorship of the club in 1994, will continue to provide branded vehicles to players, training staff, board members and management. Additional vehicles will also be made available for lease to the club at a discounted rate.

The firm will also benefit from branding placement within media-related areas, at PR events with first team players, as well as in various locations inside the team’s RheinEnergieStadion home stadium.

In addition, Ford will have a presence at the club’s RheinEnergieSportpark site and will become a partner of FC Koln's youth development programme.