Automobile Manufacturing

United Soccer League team Nashville SC has agreed a shirt sponsorship deal with Japanese automotive manufacturer Nissan as the city awaits a decision on whether it has been awarded a Major League Soccer expansion franchise.

Japanese automotive manufacturer Toyota has extended its partnership with the Cricket Australia national governing body.

Automotive manufacturer Vauxhall has agreed to stay on as the title sponsor of the North West 200 motorcycling event in Northern Ireland for the sixth consecutive year.

German automotive company Porsche has extended its partnership with the German Tennis Federation (DTB).

Japanese automotive manufacturer Toyota has agreed a deal to sponsor the Special Olympics, the movement that seeks to empower athletes with intellectual disabilities.

Italian Serie A football club AS Roma has agreed partnerships with Swedish automotive manufacturer Volvo and transportation network Uber.

Japanese automotive manufacturer Subaru has been named as the away shirt sponsor of Wales’ national rugby union team.

Through 2017, Hyundai Motor has been communicating its future mobility positioning through a series of high-profile global brand marketing campaigns.

Japanese automotive manufacturer Toyota has agreed sponsorship deals with the Canadian Olympic Committee and the Canadian Paralympic Committee.

Financial services company CaixaBank has renewed its partnerships with Spanish LaLiga football clubs Levante and Girona.

Motorcycling apparel company Acerbis has stepped up its backing of the Superbike World Championship (WorldSBK) by becoming the title sponsor of this weekend’s season-ending Qatar round.

Spanish automotive manufacturer Seat has renewed its partnership with Eibar, which plays in the country’s LaLiga top-tier club football competition.

Chinese companies Biau Bang, Beautiful Tomorrow and New Energy have agreed deals to sponsor the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.

German automotive manufacturer Mercedes-Benz has agreed a deal to become the official car of the WGC-HSBC Champions golf tournament.

German automotive manufacturer Audi has agreed to continue as title sponsor of the International Ski Federation’s (FIS) Ski World Cup.

Sports Sponsorship Insider is delighted to introduce our second ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the automotive sector.