Technology

Multiple Sports
Sponsorship & Marketing

The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
Motorsport
Governance

US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing
Football
Sponsorship & Marketing

Sports infotainment platform StarCasinò Sport has expanded its presence in Italian football by agreeing to become the video assistant referee (VAR) sponsor of Serie B, the second tier of the domestic …
Football
Finance & Law

Digital collectibles and fantasy game company Sorare has signed a four-year licensing deal with the Premier League, adding to its licensee agreements with major sports organisations, including the NBA…
Skiing
Sponsorship & Marketing

Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship…
Multiple Sports
Industry Moves

Web3 and blockchain company NMKR has appointed Lingling Liu as head of sports partnerships
Multiple Sports
Industry Moves

Virtual advertising technology company UniqFEED has recruited Tom Huston, the experienced sports industry consultant, as chief commercial officer
NFL
Attendance

The National Football League's Baltimore Ravens announced a multiyear deal with ticketing platform SeatGeek, beginning with the 2023 NFL season
Motorsport
Sponsorship & Marketing

Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023
Multiple Sports
Finance & Law

Virtual advertising technology company UniqFEED has announced the closing of a Series C funding round led by a single backer, private investment company Patinex
Golf
Sponsorship & Marketing

Sports technology service Next League has announced a multiphase strategic partnership with the Ladies Professional Golf Association to help reposition the LPGA as a technology-driven organization
Football
Media

Fifa has struck a wide-ranging deal with digital consultant and software provider Globant which will involve support of the Fifa+ streaming platform and sponsorship of the flagship events of world football’s g…
Multiple Sports
Sponsorship & Marketing

Sportfive has signed a ‘multi-year’ agreement to become the global agency of record for Polygon, the blockchain infrastructure provider, as the sports marketing agency targets Web3 as a key pillar of …
Multiple Sports
Finance & Law

TGI Sport, the Bruin Capital and Quadrant Private Equity-backed media and marketing agency, has concluded a trio of acquisitions in the virtual, digital and LED advertising marketplace by agreeing a deal…
Multiple Sports
Finance & Law

TGI Sport, the Bruin Capital-backed media and marketing agency, has announced its second acquisition in the space of a week, agreeing a deal to buy US-based virtual advertising and virtual product placement…
Football
Sponsorship & Marketing

Manchester City has renewed its global agreement with Chinese LED display company Unilumin Sports
Multiple Sports
Finance & Law

TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has agreed a deal to acquire specialist virtual advertising solutions agency the Interregional Sports…
Football
Sponsorship & Marketing

5G technology provider Qualcomm Technologies has announced a partnership with Brazil's domestic football cup competition through its Snapdragon brand