Sports Betting

Football
Sponsorship & Marketing

Online sports betting operator Betclic has signed as an official partner of the French Football Federation (FFF) in a five-year deal until the 2026 World Cup
Football
Sponsorship & Marketing

Northern Irish bookmaker Bet McLean has stepped up its commitment to Glentoran by agreeing a deal to become the NIFL Premiership football club’s stadium naming rights sponsor.
US College Sports
Sponsorship & Marketing

Deal marks first pact between college bowl game and sports betting operator
Football
Sponsorship & Marketing

Top-tier Spanish side Real Betis has replaced shirt sponsor Betway, the betting operator, with Finetwork, a Spanish telecoms firm
Football
Sponsorship & Marketing

Online betting platform Parimatch Tech has signed a three-year sponsorship agreement with English Premier League club Chelsea
Football
Sponsorship & Marketing

The flagship division of Dutch football, the Eredivisie has signed Holland Casino as a sponsor
Multiple Sports
Sponsorship & Marketing

The British Columbia Lottery Corporation (BCLC) has secured a multiyear partnership with data and technology company Genius Sports to support its sportsbook operations as Canada legalizes single-event…
Football
Sponsorship & Marketing

German club VfB Stuttgart has extended and expanded its association with gambling firm Betway
Multi-sport
Sponsorship & Marketing

France’s gambling regulator, L'Autorité Nationale des Jeux (ANJ), has called on sports betting operators to “rebalance their practices” after a study conducted during Uefa Euro 2020 revealed concerns over t…
Multi-sport
Sponsorship & Marketing

Newly signed NBC Sports analyst takes equity in global gaming operator
Motorsport
Sponsorship & Marketing

Unibet, the Kindred Group’s online gaming brand, has unveiled a partnership with Nascar team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in…
Golf
Data

KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
Football
Sponsorship & Marketing

Online betting operator BK8 has said that it remains committed to establishing a presence in the football sponsorship sector despite the recent termination of its shirt sponsor deal with English Premier…
Football
Sponsorship & Marketing

Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy
Multi-sport
Data

Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking
Football
Sponsorship & Marketing

English Premier League football club Norwich City has moved to terminate its principal sponsorship deal with Asian online betting agency BK8 just days after it was signed, admitting it had “got it wrong” fol…
Football
Sponsorship & Marketing

Norwich City has signed Asian online betting agency BK8 as its new principal sponsor ahead of its return to football’s English Premier League next season.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has announced a partnership with Olympic Entertainment Group, which has named the Estonia-based gaming operator's flagship betting brand OlyBet the league's official sports betting…