Media
CBA lands wide-ranging China Mobile rights deal
Migu, the video entertainment subsidiary of mobile telecoms operator China Mobile, has signed a wide-ranging agreement with the CBA, the top basketball league in China
Highlight’s sports and event sales up after higher Team Marketing commission
Highlight Communications, the Switzerland-based media company, has reported a 1
Wanda: Coronavirus may cause ‘material adverse impact’ on sports unit
Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has warned of the potential for a “material adverse impact” on its business because of the ongoing spread of the coronavirus.
ECL adds extra inventory with series backed by India’s Dream11
Organisers of the European Cricket League have furthered their plans to develop the sport in Europe through the launch of the European Cricket Series
MLS signs data-tracking deal with Second Spectrum
Major League Soccer has announced a multi-year partnership with technology company Second Spectrum to become the league’s first official advanced tracking data provider.
Youthstream name disappears but management unchanged in Infront rebrand
Youthstream, the owner of exclusive worldwide television, marketing and global promotional rights to the FIM Motocross World Championship, has been renamed Infront Moto Racing a little over after a year…
DAZN Media launches comprehensive football ad package
DAZN Media, the advertising division of sports media company DAZN Group, has launched a new football package that will give a brand partner the chance to reach over 40 markets through its OTT, digital,…
Lagardère Sports to be rebranded and Felsing returns in H.I.G. takeover
H.I.G. Europe, an arm of the international private equity and asset management firm, has signed a definitive agreement to acquire a majority stake in the Lagardère Sports agency.
Pakistan Super League connects with Oppo, agrees SNTV news access
Cricket's Pakistan Super League (PSL) has signed up Chinese telco Oppo as a sponsor ahead of its 2020 edition
EXCLUSIVE: ITTF to adopt hybrid in-house and agency rights model
The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…
Telekom Malaysia returns to Malaysian football in sponsorship and broadcast deal
Telekom Malaysia (TM)’s association with the Malaysia Football League (MFL) has been revived in a new sponsorship and broadcast rights contract.
PMG Sport widens Tour of the Alps media remit to marketing in three-year deal
Italian streaming platform PMG Sport has agreed a three-year extension to its media-rights deal for cycling’s Tour of the Alps, with the latest contract widening its remit to marketing.
Activision Blizzard teams up with Google, YouTube for esports properties
US interactive entertainment company Activision Blizzard has agreed a wide-ranging strategic relationship with Google through which the internet company’s video-sharing platform, YouTube, will become t…
World Surf League adds Sky NZ as broadcaster and event sponsor
Pay-television broadcaster Sky Sport New Zealand has signed a wide-ranging sponsorship and media-rights deal with the World Surf League
EXCLUSIVE: ITTF to appoint long-term Chinese commercial partner after nine-month search
The International Table Tennis Federation is close to announcing a Chinese investor as its long-term partner as part of a wider commercial overhaul, SportBusiness understands
BP and Toyota to sponsor Channel 4’s Paralympic Games coverage
Japanese automotive manufacturer Toyota and multi-national oil and gas company BP have agreed a deal with Channel 4 to become joint sponsors of the UK commercial broadcaster’s coverage of the 2020 summer P…
Nugent: iX.co has attracted ‘sports adjacent’ clients since launch
The iX.co digital subsidiary conceived by the Infront agency has brought in new business from what it calls the “sports adjacent” sector after launching as a single entity in May.
Lagardère Sports valued at €110m in proposed H.I.G. Capital takeover
Lagardère, the France-based media conglomerate, has announced plans to sell 75 per cent of the Lagardère Sports agency to H.I.G. Capital, the Miami-based private equity and asset management firm.