Governance
Longines backs Chinese alpine ski team, FIS opens Beijing office
Watchmaker Longines has agreed a sponsorship deal for China's national alpine skiing team.
Longines will be the team's designated watch brand and official timekeeper
IIHF presidential candidate Bach Nielsen proposes fewer World Championship events
Denmark’s Henrik Bach Nielsen has told SportBusiness that a reduction in the number of ice hockey World Championship events from the Division I, Group B level downwards forms part of his proposals in t…
Kremlev: Debt-free Aiba has hit $50m commercial rights, hosting fee target
International Boxing Association (Aiba) president Umar Kremlev has said that the sport’s world governing body has cleared its debts and hit his specified $50m (€42m) target from sponsorship, broadcast and…
Singapore 2021 Global Esports Games joins with IMG for inaugural event
The Global Esports Federation and the Singapore Esports Association (SGEA) have established the Global Esports Games Organising Committee that will work closely with the IMG agency, as the city gears up…
WRC Promoter to succeed Eurosport Events as European Rally Championship promoter
WRC Promoter, the commercial arm of the FIA World Rally Championship, has been awarded the commercial rights to promote the FIA European Rally Championship as part of a multi-year agreement that begins…
European Sponsorship Association elects three new directors, increases diversity
The European Sponsorship Association elected three new directors to the ESA board at today’s online Annual General Meeting.
Bordeaux signs Bistro Régent extension amid ongoing uncertainty
French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro Régent.
Bold new era begins for US college sports with NIL rule change
Student-athletes now able to commercialize their rights without forfeiting eligibility
Indian Olympic Association granted $1.35m by BCCI after dropping sponsor Li Ning
The Board of Control for Cricket in India has offered Rs10 crore ($1.35m/€1.1
LaLiga clubs report €77m net profit in 2019-20, hefty loss predicted in 2020-21
A decline of matchday income brought on by the onset of the Covid-19 pandemic has led to a 65-per-cent decline in profits for clubs in Spain’s top-flight La Liga Santander and second-tier La Liga Smart B…
Media rights account for 41 per cent of Fiba’s CHF65m revenues in Covid-hit year
Revenues at the International Basketball Federation (Fiba) dropped to CHF65m (€59.4m/$72.3
INF rebrands as World Netball, CSM to support commercial strategy
The International Netball Federation has rebranded as World Netball and appointed the CSM Sport & Entertainment agency to develop a new global commercial strategy for the body
Aiba announces settling of $10m Benkons debt following Gazprom sponsorship
The International Boxing Association (Aiba), the sport’s world governing body seeking to implement reform and recover its role in organising boxing events at the Olympics, has announced today (Wednesday) t…
US Soccer, SUM to end long-running commercial relationship
Federation set to bring commercial rights in-house after next year
Bundesliga clubs opt to end DFL private equity talks ‘for now’
Clubs from Germany’s two Bundesliga divisions have today (Wednesday) decided to break off talks over private equity investment in a new league entity that would hold a licence to commercialise their i…
Broadcast plans outlined for DFB Pokal final, president Keller offers resignation
The German Football Federation (DFB) has unveiled the broadcast details for tomorrow’s (Thursday’s) DFB Pokal final, which will be streamed via the governing body’s official YouTube channel in countries witho…
Manchester United owners offer to share ‘key decisions’ with fans, as major sponsorship deal collapses
The American owners of Premier League club Manchester United have signalled their intention to give fans a greater say in the club’s future in the wake of the aborted European Super League project.
MLB expands Spectrum Solutions tie to include MiLB testing
Saliva-based virus testing to be conducted across affiliated minors