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Longines backs Chinese alpine ski team, FIS opens Beijing office

The National Alpine Ski Center where alpine events for the Beijing 2022 Winter Olympics are to be held. (Photo by Kevin Frayer/Getty Images)

Watchmaker Longines has agreed a sponsorship deal for China's national alpine skiing team.

Longines will be the team's designated watch brand and official timekeeper. The deal comes as the team prepares for next year's Winter Olympics in Beijing. Activation will include the brand supporting the team's training and preparation by supplying timing technology.

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