Fan Engagement
Los Angeles Rams unveil new logo, color scheme ahead of SoFi Stadium move
The National Football League's Los Angeles Rams have unveiled a new brand identity, which is timed to coincide with the team's scheduled move to the $5bn SoFi Stadium for the start of the 2020 season
Premier Lacrosse League strikes wide-ranging Ticketmaster partnership
Deal with upstart lacrosse property to include both ticketing and marketing elements
Paris Saint-Germain partners with cryptocurrency CoinCasso
French football champion Paris Saint-Germain has signed a new cryptocurrency partner, Poland-based CoinCasso, which becomes an official partner of the club in all territories outside France
NBA partners with Apple Music, UnitedMasters for Base:Line playlist
The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists
LaLiga agrees deal with Indian fantasy sports platform Dream11
LaLiga, the Spanish football league, has agreed a five-year deal for Dream11 to be its official fantasy game in India, starting this season and running until the end of 2023-24
MLB sets Theme Night celebrations for 2020 season
League will again work with series of pop culture brands to help drive fan engagement, attendance
Brewers look to their past for future image
MLB club revives its iconic "ball-in-glove" logo
ResMed teams up with Presidents Cup to raise sleep health awareness
Organisers of golf’s Presidents Cup have agreed a partnership with sleep health company ResMed for the 2019 edition of the tournament in Melbourne, Australia.
Zlatan Ibrahimovic tops MLS jersey sales for second successive season
Los Angeles Galaxy striker Zlatan Ibrahimovic has finished the 2019 season with the top-selling player jersey in Major League Soccer for the second consecutive year
Washington Wizards continue Japanese outreach with NEC partnership
The Washington Wizards are continuing their outreach into Japan following the arrival of Japanese draft pick Rui Hachimura by naming NEC Corporation as the NBA team's first international partner
MLB to open flagship retail store in New York
New shop will be part of larger relocation and consolidation of league headquarters
Rakuten Viber backs e-Ligue 1, LFP highlights 3.5m social media following
Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league
McLaren’s new marketing chief targets more consumer-facing brands and behind-the-scenes content
McLaren Racing’s new managing director of sales and marketing Mark Waller is promising more consumer-facing brand partnerships and a “much more aggressive” approach to digital and social media from the m…
Manchester City teams up with US esports giant
English Premier League football club Manchester City has built on its presence in esports by agreeing what it claims is an innovative partnership with US esports and entertainment organisation FaZe Clan
Secret deodorant supports NWSL with $200,000 ticket purchase
Procter & Gamble's Secret deodorant is continuing its support of women's soccer in the United States by committing $200,000 to purchase 9,000 tickets to National Women’s Soccer League games for the re…