Events
Schalke strips Gazprom branding from shirts, Uefa calls extraordinary meeting
German 2. Bundesliga club FC Schalke 04 has decided to remove the logo of its main sponsor Gazprom from the team’s shirtfronts in response to Russia’s invasion of Ukraine.
LinkedIn makes sponsorship move with Uefa Women’s Euro 2022
Online professional networking platform LinkedIn has signed on as the fourth national sponsor for England’s Uefa Women’s Euro 2022.
Tottenham announces South Korea tour organised by Pitch
Tottenham Hotspur is to travel to South Korea for a pre-season tour in July.
It will be the English Premier League club’s first international tour since 2019 and its third visit to South Korea.
Women’s Super League sees surge in online search interest
The FA Women’s Super League saw a 116-per-cent increase in global online search interest in 2021, according to a new report by digital and social media agency Redtorch.
Qatar ‘considering’ allowing alcohol in World Cup stadiums
Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.
WTT serves up Shuijingfang sponsorship, unveils 2022 events
World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced a sponsorship deal with Chinese baijiu brand Shuijingfang
Tennis Australia backs under-fire CEO as Djokovic fallout continues
Tennis Australia has backed its under-fire chief executive Craig Tiley as the deportation of top-seed Novak Djokovic threatens to overshadow the Australian Open
PIF puts name to golf’s Saudi International
Saudi Arabia’s Public Investment Fund has been named as the title sponsor of next month’s Saudi International, the first event of the 2022-23 Asian Tour.
Birmingham 2022 continues sponsorship drive with three additions
The organisers of the Birmingham 2022 Commonwealth Games have made three sponsorship additions as preparations for next year’s event ramp up.
JRFU readies NTT League One launch
The Japan Rugby Football Union is preparing to usher in a new, more professional era of Japanese rugby union with the launch of the NTT League One on January 7
Launch of $5.5m PTO Tour creates additional inventory for broadcasters, sponsors
The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5
Legends of Bezogia by Bezoge Earth revealed as key sponsor of Dubai Globe Soccer Awards
Dubai, U.A.E. and Miami, U.S.A. - 29 November 2021
One of the world’s first cryptocurrency sponsorship deals between an alt coin and a major international sporting brand has been unveiled.
Liebherr extends ITTF connection for Houston’s World Championships
German-Swiss technology company Liebherr has extended its long-running association with International Table Tennis Federation events by agreeing to sponsor the 2021 World Table Tennis Championships Finals
Nike axes Yorkshire deal in wake of racism row as club faces ECB sanctions
Sports brand Nike has become the latest sponsor to end its association with Yorkshire County Cricket Club, as the club faces additional sanctions in the wake of its mishandling of racism allegations by…
Accor backs Paris 2024 and 2023 Rugby World Cup
French hospitality company Accor Group has been unveiled as a national sponsor of the 2024 summer Olympic and Paralympic Games in Paris, while its ResaEvents subsidiary has agreed a deal with the organising…
USA Rugby partners with Sportfive to expand growth efforts
USA Rugby has secured a wide-ranging partnership with the Sportfive agency amid the organization's bid to stage the 2027 or 2031 men's Rugby World Cup as well as the 2029 women's event
IPC balances budget despite 27-per-cent revenue drop
International Paralympic Committee president Andrew Parsons has hailed a “herculean effort” that has allowed the organisation to finish the financial year with a balanced budget.
Dubai signs on as first E-Bike GP host, BMC to sponsor
New cycling series the E-Bike Grand Prix (EBK GP) has today (Tuesday) announced Dubai as its first race destination, with Swiss bike manufacturer BMC to serve as its technical partner