Events

Multi-sport
Events

Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports
Cricket
Events

LNJ Bhilwara Group has acquired a team in the Legends League Cricket (LLC) competition
Football
Events

The National Women’s Soccer League’s Angel City FC has expanded its partnership with prominent Southern California healthcare organization Cedars-Sinai, with the club's official health partner now als…
Football
Events

Online trading platform Tiger Brokers has agreed a deal to sponsor the 2022 AFF Championship, the premier national team tournament of the Asean Football Federation (AFF)
US College Sport
Events

Lawn mower manufacturer replaces New Era for college football sponsorship
Multi-sport
Events

Creators of the European Championships are sticking steadfastly to the concept of the multi-sports event despite doubts over future participation of major sports, and are planning a near full centralisation…
Multiple Sports
Events

Sports and entertainment group Endeavor has once again raised its full-year revenue guidance after posting $1.31bn (€1.26bn) in second-quarter revenue and $42.2m in net income.
Multi-sport
Events

Spyros Capralos, president of the European Olympic Committees (EOC), is confident that the new European Games broadcast deal with the European Broadcasting Union (EBU) consortium of public-service broadcasters…
Boxing
Events

Rematch, the immersive events company founded by Seven League’s Richard Ayers and backed by industry luminaries including DAZN’s John Gleasure and former Coca-Cola marketing director Ricardo Fort, has…
Football
Events

Bayern Munich commercial executive Andreas Jung has called on the German Football League (DFL) to stage the German Super Cup abroad in order to increase the league’s international presence and commercial a…
Cycling
Events

Vehicle charging and energy management provider Wenea has signed on as an official supplier of cycling ‘Grand Tour’, La Vuelta a España.
Cricket
Events

Cricket Kenya has appointed UAE-based agency Pacific Star Sports (PSS) to aid the commercial development of the sport in the East African country
Rugby Union
Events

Retail pharmacy chain Chemist Warehouse has signed up as an official sponsor of Rugby World Cup 2021, the postponed women’s national team tournament which will now take place this year in New Zealand f…
Multi-sport
Events

The organisers of Birmingham’s 2022 Commonwealth Games, which get under way this evening with the opening ceremony, expect to soon surpass the ticket sales total registered at Glasgow 2014 and are also c…
Athletics
Events

The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…
Cycling
Events

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…
Padel
Events

Premier Padel, the new global padel tour run by the International Padel Federation (FIP) and backed by players body the Professional Padel Association (PPA) and Qatar Sports Investments (QSI), has appointed…
Cycling
Events

Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.