Southampton FC

Draper Tools will make a return as a Southampton FC sponsor after agreeing a deal covering the south coast club’s men’s and women’s teams. U

Southampton FC’s director of marketing and partnerships said the club took a deliberate decision to sign a standalone shirt sponsor for its women’s team, believing that the brand would be more likely to put its full weight into activating the rights.

To mark the extended relationship between Southampton FC and Sportsbet

During the 2021-22 Premier League season Southampton FC’s crypto-betting sponsor Sportsbet.i

Premier League club Southampton has signed up green investment platform Ecowatt as its new training kit sponsor

In August 2021 Danish sportswear brand Hummel leveraged a trio of its official football club supplier tie-ups – Everton FC, Southampton FC and Brondby IF – on a kit-based collaborative campaign called The Rainbow Jersey to support the LGBTQ+ community, fight against discrimination in football and raise funds for local inclusivity non-profits.

Sports retailer JD Sports has announced deals with two English Premier League clubs ahead of the 2022-23 season, renewing a long-standing relationship with Crystal Palace and agreeing a one-year shirt…

Premier League football club Southampton has renewed its sponsorship contract with KBE drinks

Premier League club Southampton has unveiled Malaysian university Cyberlynx International College as its latest international academy partner

English Premier League football club Southampton has signed up cryptocurrency education platform learncrypto.com as its new training kit sponsor

Betting operator Parimatch has revealed that it signed three new sponsorship deals with English Premier League clubs before the start of the season

Premier League football club Southampton has signed an extension to its sponsorship contract with energy company Utilita

English Premier League football club Southampton has agreed a three-year extension to its deal with main sponsor, Bitcoin-focused gaming company Coingaming Group

In 2020-21, eToro leveraged its multiple European club soccer sponsorships to build brand awareness and promote its CopyTrader function.

English Premier League club Southampton has signed up Hummel as its kit supplier from the start of the 2021-22 season

Southampton Football Club has become the latest Premier League outfit to sign a sponsorship with Unilever-owned antiperspirant brand Sure in the role of ‘Official Training Kit Partner’.

English Premier League club Aston Villa has signed Asian betting operator LT as the club’s new shirt sleeve sponsor.

English Premier League club Southampton is taking legal action against its former front-of-shirt sponsor, Chinese media company LD Sports. The club signed a three-year contract worth £7.5m (€8.4m/$9.9m