Southampton FC

English Premier League football club Southampton has signed up cryptocurrency education platform learncrypto.com as its new training kit sponsor

Betting operator Parimatch has revealed that it signed three new sponsorship deals with English Premier League clubs before the start of the season

Premier League football club Southampton has signed an extension to its sponsorship contract with energy company Utilita

English Premier League football club Southampton has agreed a three-year extension to its deal with main sponsor, Bitcoin-focused gaming company Coingaming Group

In 2020-21, eToro leveraged its multiple European club soccer sponsorships to build brand awareness and promote its CopyTrader function.

English Premier League club Southampton has signed up Hummel as its kit supplier from the start of the 2021-22 season

Southampton Football Club has become the latest Premier League outfit to sign a sponsorship with Unilever-owned antiperspirant brand Sure in the role of ‘Official Training Kit Partner’.

English Premier League club Aston Villa has signed Asian betting operator LT as the club’s new shirt sleeve sponsor.

English Premier League club Southampton is taking legal action against its former front-of-shirt sponsor, Chinese media company LD Sports. The club signed a three-year contract worth £7.5m (€8.4m/$9.9m

English Premier League club Southampton has moved swiftly to secure a shirt sponsorship with Sportsbet

English Premier League club Southampton is thought to be searching for a new main sponsor after the termination of its deal with Chinese company LD Sports

In November 2019, eToro leveraged its six Premier League club sponsorships to promote the ‘Fan Financial Statement’, a report that showed how fans were – and weren't – getting value-for-money from their spending on football.

Southampton launched its 2019-20 kit with 'Saynts Festival: The Greatest Kit Launch That Never Happened', a parody of Netflix’s documentary about Fyre Festival, the infamously failed music festival.

Premier League club Southampton has signed a multi-year global partnership with India’s most popular beer brand, Kingfisher. The agreement is Kingfisher’s first partnership in the Premier League.

English Premier League club Southampton has extended its partnership with energy supplier Utilita

Industry experts have questioned Southamption's new “record” shirt deal with Chinese brand LD Sports, which was officially announced on Monday as the “biggest sponsorship deal in the club’s history”. But L