Southampton FC
Southampton turns to Sportsbet.io as ill-fated LD Sports shirt deal ripped up
English Premier League club Southampton has moved swiftly to secure a shirt sponsorship with Sportsbet
Southampton ‘to seek new shirt sponsor’ after LD Sports exit
English Premier League club Southampton is thought to be searching for a new main sponsor after the termination of its deal with Chinese company LD Sports
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Fan Financial Statement – eToro & six Premier League clubs
In November 2019, eToro leveraged its six Premier League club sponsorships to promote the ‘Fan Financial Statement’, a report that showed how fans were – and weren't – getting value-for-money from their spending on football.
Saynts Festival – Under Armour & Southampton FC
Southampton launched its 2019-20 kit with 'Saynts Festival: The Greatest Kit Launch That Never Happened', a parody of Netflix’s documentary about Fyre Festival, the infamously failed music festival.
Kingfisher signs first Premier League club deal with Southampton
Premier League club Southampton has signed a multi-year global partnership with India’s most popular beer brand, Kingfisher.
The agreement is Kingfisher’s first partnership in the Premier League.
Utilita extends Southampton partnership
English Premier League club Southampton has extended its partnership with energy supplier Utilita
Doubts raised over Southampton’s ‘record’ shirt deal with LD Sports
Industry experts have questioned Southamption's new “record” shirt deal with Chinese brand LD Sports, which was officially announced on Monday as the “biggest sponsorship deal in the club’s history”.
But L
Southampton signs new Chinese media entity as main sponsor
English Premier League football club Southampton has announced a record sponsorship deal which will make LD Sports, a new sports content, marketing and entertainment platform for the Chinese market, its…
Virgin Media downgrades Saints shirt partnership
UK telco Virgin Media has dropped its front-of-shirt asset at Premier League club Southampton, retaining only the shirt sleeve asset in its latest renewal
Digital marketing: Fighting back against Facebook and Google
Phil Stephan, director of global consulting at data-driven sports marketing agency Two Circles, tells Sports Sponsorship Insider that sports rights-holders hold digital marketing assets that can compete with targeted advertising campaigns on Facebook and Google.