Southampton sees Bitcoin opportunities through record Coingaming shirt deal

Southampton captain James Ward-Prowse during the Premier League match against Brighton & Hove Albion on March 14, 2021 (by Matt Watson/Southampton FC via Getty Images)

English Premier League football club Southampton has agreed a three-year extension to its deal with main sponsor, Bitcoin-focused gaming company Coingaming Group.

The deal, which Southampton states is a record agreement for the club, will see Coingaming’s cryptocurrency-based sports betting platform, Sportsbet.io, continue as the front-of-shirt sponsor.

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