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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Parimatch adds Chelsea to Premier League club sponsorships
Online betting platform Parimatch Tech has signed a three-year sponsorship agreement with English Premier League club Chelsea
Macron adds Victory to A-League portfolio
Italian sportswear manufacturer Macron has further increased its presence in Australian football by agreeing a new deal with A-League club Melbourne Victory
Leeds United becomes fourth Premier League club to sign with Chiliz
Leeds United has become the latest English Premier League football club to sign up with global blockchain providers Chiliz to launch a fan token on the Socios.com app
Engelbert Strauss added to Europa League, Europa Conference League sponsors
Workwear and safety products company Engelbert Strauss has agreed a three-year deal to sponsor the Uefa Europa League and newly-launched third-tier Europa Conference League until 2024