Rugby Football League
Features
Coral takes over from Ladbrokes as Challenge Cup title sponsor
UK bookmaker Coral will pay just over £500,000 ($646,000/€571,000) per season as the new title sponsor of the rugby league Challenge Cup.
Dacia campaign champions rugby league community
PROJECT DETAILS
Sponsorship title: Dacia #FlairPlay Awards
Duration of sponsorship: June-July 2017
Entered by: Dacia
Sponsor’s industry sector: Automotive
Rig
Dacia picks rugby league over union for first UK deal
Romanian carmaker Dacia “flirted” with a deal in rugby union before signing a three-year agreement with English rugby league’s organising body, the Rugby Football League.
League struggles to keep pace with union deals
The Rugby Football League, the governing body for the sport in England, has signed two sponsorship deals for its flagship properties.
Second-tier deals ease pressure on RFL
THE RUGBY FOOTBALL LEAGUE’S latest second-tier sponsorship deals are making up for a £1.2m (€1.38m/$1.82m)