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Betfred expands sponsorship of English rugby league

UK bookmaker Betfred has struck a deal with England’s Rugby Football League to become the new title sponsor of the Championship and League 1 club competitions.

Betfred already sponsors the top-tier Super League and will now put its name to the second and third tiers for the next two years, until the end of 2019.

The bookmaker’s deal existing with the Super League is also due to run until the end of 2019.

Betfred will now benefit from branding exposure on in-stadium perimeter signage at all Championship and League 1 matches, as well as support the annual ‘Summer Bash’ event.

Ralph Rimmer, chief executive of the RFL, said: “Betfred’s first year involved in the Super League was an unquestionable success and I am certain that they will bring the passion and enthusiasm to their extended sponsorship.”