Real Madrid
Nivea Men takes Real Madrid partnership global
Spanish LaLiga football club Real Madrid has renewed and expanded its partnership with personal care brand Nivea Men.
Real Madrid signs up Betcart as new betting partner
Betcart, a sports betting brand operated by the BCourt Group, has entered into a partnership with Spanish LaLiga football club Real Madrid.
EA Sports renews with Real Madrid, gets Ronaldo as cover star
Video game company EA Sports has extended its Global Sponsor agreement with LaLiga champions Real Madrid and made Cristiano Ronaldo the cover star of Fifa 18.
Real Madrid secures foreign exchange partner
Spanish LaLiga football club Real Madrid has entered into a partnership with foreign exchange broker Exness.
Telefónica-Real Madrid deal leads ‘experiential’ strategy
Multinational telecommunications company Telefónica this month signed a 17-month agreement to become a Global Sponsor of Spanish LaLiga club Real Madrid as part of a strategy shift towards properties that offer experiences for its customers and to promote and supplement its Spanish LaLiga media rights contract.
Telefonica connects with Real Madrid
CaixaBank adds Real Madrid to Spanish football roster
Real Madrid lands betting partner
Real Madrid pens long-term Hankook deal
Hankook Tire has agreed a partnership with Spanish Liga football club Real Madrid.
Real Madrid picks up regional partnership in South Africa
Nivea Men South Africa, the regional division of skincare brand Nivea Men, has entered into a partnership with Spanish LaLiga football club Real Madrid.
EA Sports nets Real Madrid deal
Video game developer EA Sports has agreed to become the official video game partner of Spanish Liga football club Real Madrid.
Real Madrid pens first sponsorship deal in China
Spanish Liga football club Real Madrid has signed up its first sponsorship deal in China by penning an agreement with electric car manufacturer Luyuan.
Ooredoo claims first with Real Madrid partnership
Telecommunications company Ooredoo has secured a commercial partnership with Uefa Champions League holder Real Madrid in Algeria.
Real Madrid’s home set to become ‘Abu Dhabi Bernabeu’ – report
The Santiago Bernabeu, home stadium of Spanish Liga football club Real Madrid, is set to be rebranded as the ‘Abu Dhabi Bernabeu’, according to Diario AS.
IPIC invests in Real Madrid stadium platform
Abu Dhabi government-owned sovereign wealth fund International Petroleum Investment Company (IPIC) will pay Spanish La Liga club Real Madrid hundreds of millions of euros for the naming rights to the redeveloped Santiago Bernabéu stadium and other club-related assets.
Perez lets slip possible Bernabeu rebrand
Real Madrid president Florentino Perez has apparently revealed the Spanish Liga football club’s Santiago Bernabeu stadium will be renamed as either IPIC Bernabeu or CEPSA Bernabeu.
Microsoft links up with Real Madrid
Computer software company Microsoft has signed what has been described as a “landmark agreement” with Spanish Liga football club Real Madrid.
IPIC to fuel Real Madrid’s growth plans
Spanish Liga football club Real Madrid has today (Tuesday) unveiled a long-term strategic partnership with Abu Dhabi-owned energy group International Petroleum Investment Company that will aid the redevelopment of its Santiago Bernabeu stadium.