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PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Video game company EA Sports has extended its Global Sponsor agreement with LaLiga champions Real Madrid and made Cristiano Ronaldo the cover star of Fifa 18.

Multinational telecommunications company Telefónica this month signed a 17-month agreement to become a Global Sponsor of Spanish LaLiga club Real Madrid as part of a strategy shift towards properties that offer experiences for its customers and to promote and supplement its Spanish LaLiga media rights contract.

Abu Dhabi government-owned sovereign wealth fund International Petroleum Investment Company (IPIC) will pay Spanish La Liga club Real Madrid hundreds of millions of euros for the naming rights to the redeveloped Santiago Bernabéu stadium and other club-related assets.

Spanish Liga ACB basketball club Real Madrid has signed Palladium Hotel Group as its new main sponsor

Real Madrid’s head of global partnerships has said he believes the club’s revamped Santiago Bernabéu stadium "would not benefit from a corporate name".

Spanish telco Telefónica has agreed a new partnership with Real Madrid which is set to aid the LaLiga football club’s transformation of its Estadio Santiago Bernabéu.

Spanish gaming company Codere has agreed a three-season extension to its partnership with LaLiga football club Real Madrid