Real Madrid

Real Madrid has announced California-based information technology company HP as the club’s first-ever shirt sleeve sponsor.

Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.

Real Madrid has become the latest European football club to agree a tourism sponsorship after announcing a new multi-year deal with Visit Dubai

Spanish LaLiga club Real Madrid is reported to have lost a claim for €400m ($435m) in compensation following the collapse of a major sponsorship deal with International Petroleum Investment Company (IPIC), a…

Spanish LaLiga club Real Madrid has renewed its front-of-shirt sponsorship agreement with global airline Emirates

LaLiga club Real Madrid has signed up technology company Softtek as its latest sponsor in a global deal that will run until the end of the 2023-24 season and cover the club’s men’s and women’s teams. A

Real Madrid has renewed its global sponsorship deal with personal care brand Nivea Men for three more seasons until 2025.

Italian fashion house Zegna has signed as the ‘Official Luxury Travelwear’ sponsor of Real Madrid for the men's and women's first team football squads and the men's basketball team.

Spanish LaLiga club Real Madrid has agreed a global sponsorship deal with pharmaceuticals company Cantabria Labs. The initial three-year contract will cover both the men’s and women’s first teams. Th

Real Madrid has confirmed it has signed up automotive manufacturer BMW to its sponsorship portfolio

In January 2021, Audi leveraged its partnership with Real Madrid CF to bring to life its new ‘Future Is An Attitude’ global brand platform to the next generation and promote its new e-Tron Sportback to forward-looking young adults via a digital-first, video-led campaign called ‘The Future Needs New Idols’ which aimed to inspire change, encourage youngsters to be themselves and strive for a better future.

In April 2021, Audi Spain launched a local market strand of the auto brand’s new global ‘Future Is An Attitude’ brand platform by leveraging its partnership with Real Madrid CF to roll out a YouTube video series called ‘Let’s Dream About The Future’ which saw four current players interviewed about their hopes for the future and their understanding of the term ‘progress’.

Brand valuation consultancy firm Brand Finance has named Real Madrid as the world’s most valuable football brand for a fourth consecutive year.

US audiovisual systems provider expands footprint with two new pacts

Real Madrid has signed global technology company Cisco as its latest commercial sponsor in a deal which will see the US-based firm becomes the Spanish giant's Official Technology Partner across a multi-year…

Spanish LaLiga football club Real Madrid has signed up gambling platform SportyBet as a regional sponsor. The deal makes the company the club’s official sponsor in Africa across a multi-year contract.

Real Madrid and US-based multinational computer software company Adobe are claiming that the brand’s new supplier sponsorship deal with the club could eventually allow it to personalise content and sponsorship m…

At the start of June 2021 adidas and Real Madrid rolled out a multi-stage unity campaign to celebrate the spirit of Madrid and promote the team’s 2021/22 season home, away and third kits.