Real Madrid

In April 2020, eleven Spanish football clubs joined sponsor CaixaBank’s cause campaign, supporting food banks to meet the rising need during the Covid-19 lockdown crisis.

In January 2020, Real Madrid sponsor Audi celebrated the team’s Spanish Super Cup victory with a digital campaign presenting the players as superheroes and promoting the new Audi R8 Decennium.

Adidas activated its Real Madrid sponsorship by supporting the first ‘influencers’ charity football match in Spain – at the Santiago Bernabéu – and raising money for the Real Madrid Foundation.

Spanish Liga ACB basketball club Real Madrid has signed Palladium Hotel Group as its new main sponsor

Real Madrid’s head of global partnerships has said he believes the club’s revamped Santiago Bernabéu stadium "would not benefit from a corporate name".

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Spanish telco Telefónica has agreed a new partnership with Real Madrid which is set to aid the LaLiga football club’s transformation of its Estadio Santiago Bernabéu.

Spanish gaming company Codere has agreed a three-season extension to its partnership with LaLiga football club Real Madrid

LaLiga giants Real Madrid and sports brand adidas have finally signed their kit partnership extension for a further eight seasons, from 2020-21 to 2027-28

The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.

Long-term sponsorship deals have helped Real Madrid become the first club to generate over €750m ($850.1m) in a single season, according to a new report from Deloitte.

LaLiga club Real Madrid has inked its first deal with a Chinese partner, after signing with China CITIC Bank

Real Madrid’s billion euro-plus deal with sporting goods company adidas is a done deal, according to Spanish press reports.

Uefa Champions League winners Real Madrid are to name ManBetX as a new regional sponsor in Asia

International sportsbook Tempobet has renewed its LED advertising deal with Real Madrid and Barcelona FC for one more season.

Spanish health insurance firm Sanitas has renewed its regional partner deal with European champions Real Madrid

Spanish LaLiga football club Real Madrid has renewed and expanded its partnership with personal care brand Nivea Men.