Real Madrid

Korean tyre company Hankook Tire has signed off on an extension of its global sponsorship with LaLiga giants Real Madrid for another four seasons until the end of the 2022-23 season

Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.

Real Madrid is said to be close to signing a training kit sponsorship with Turkey Tourism worth around €12m ($13.3m) per year.

Spanish LaLiga football club Real Madrid has signed its first regional partner in Russia through a deal with online bookmaker Marathonbet

Adidas activated its Real Madrid sponsorship by supporting the first ‘influencers’ charity football match in Spain – at the Santiago Bernabéu – and raising money for the Real Madrid Foundation.

Spanish Liga ACB basketball club Real Madrid has signed Palladium Hotel Group as its new main sponsor

Real Madrid’s head of global partnerships has said he believes the club’s revamped Santiago Bernabéu stadium "would not benefit from a corporate name".

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Spanish telco Telefónica has agreed a new partnership with Real Madrid which is set to aid the LaLiga football club’s transformation of its Estadio Santiago Bernabéu.

Spanish gaming company Codere has agreed a three-season extension to its partnership with LaLiga football club Real Madrid

LaLiga giants Real Madrid and sports brand adidas have finally signed their kit partnership extension for a further eight seasons, from 2020-21 to 2027-28

The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.

Long-term sponsorship deals have helped Real Madrid become the first club to generate over €750m ($850.1m) in a single season, according to a new report from Deloitte.

LaLiga club Real Madrid has inked its first deal with a Chinese partner, after signing with China CITIC Bank

Real Madrid’s billion euro-plus deal with sporting goods company adidas is a done deal, according to Spanish press reports.

Uefa Champions League winners Real Madrid are to name ManBetX as a new regional sponsor in Asia

International sportsbook Tempobet has renewed its LED advertising deal with Real Madrid and Barcelona FC for one more season.

Spanish health insurance firm Sanitas has renewed its regional partner deal with European champions Real Madrid