Betcart, a sports betting brand operated by the BCourt Group, has entered into a partnership with Spanish LaLiga football club Real Madrid.
Under the multi-year deal, Betcart will serve as the official betting partner of the club.
Betcart, which has described the partnership as a “landmark” deal for the firm, will benefit from branding placement on various surfaces inside Real Madrid’s Santiago Bernabéu stadium.
In addition, the company will have a presence on the club’s official website and various social media channels.
Monica Rangel, chief business development officer for Betcart, said, according to the GamblingInsider website: “Our strategy has always been driven by a desire to stand out from the crowd and deliver excellent user experience. This is a partnership to make others take note, and one that is built to last.”