HomeAnalysisVideo GamesFootball

EA Sports renews with Real Madrid, gets Ronaldo as cover star

Video game company EA Sports has extended its Global Sponsor agreement with LaLiga champions Real Madrid and made Cristiano Ronaldo the cover star of Fifa 18.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related Articles

Football
Telecoms

Multinational telecommunications company Telefónica this month signed a 17-month agreement to become a Global Sponsor of Spanish LaLiga club Real Madrid as part of a strategy shift towards properties that offer experiences for its customers and to promote and supplement its Spanish LaLiga media rights contract.

Football
Wine

Chilean wine producer Concha y Toro has signed its second renewal with English Premier League club Manchester United in a three-year Official Wine Partner deal, from 2016-17 to 2018-19.

Related News

Football

Beer brand Carling has agreed a deal to sponsor the Football Association of Wales (FAW), while private members' club AllBright has signed a partnership with Women’s Super League club Chelsea.
Football

Betting companies will be prevented from sponsoring sports clubs in Brazil if they do not have an established headquarters in the country, according to a new measure being proposed by the Brazilian Ministry…
Football

English Premier League football club Manchester City has signed its latest regional betting sponsor through a deal with SportyBet
Football

Australia’s national airline Qantas has renewed its long-standing sponsorship agreement with Football Australia for another three years.

Most recent

Cycling

What’s important: Aligning the brand with high-profile, engaging sport. Decision-making: Peter Robb, marketing director at Continental Tyres, is responsible for sponsorship within the UK & Ireland.
American Football

Chinese consumer electronics company TCL is aiming to boost brand awareness and promote its expanded television product range through its sponsorship agreement with the National Football League. Matthew Williams reports.
Football

PlayStation has become the latest sponsor of the men’s Champions League to expand its relationship with Uefa so that it also encompasses the federation’s women’s football sponsorship programme. Ben Cronin reports.
Football

The Premier League's licensing deal with digital collectibles and fantasy game company Sorare is based on a minimum guarantee payment and a share of royalties. Matthew Glendinning takes a closer look at the mechanics of the deal.