Real Madrid
Real Madrid agrees global sponsorship deal with US healthcare brand Abbott
Spanish football club Real Madrid has signed a global sponsorship agreement with American healthcare giant Abbott
Real Madrid adapts Codere deal to new gambling advertising regulations
Real Madrid has signed an extension to its sponsorship contract with Spanish gambling platform Codere
KIN Partners lands Real Madrid commercial sales deal
London-based sports talent and commercial management agency KIN Partners has been appointed by Real Madrid to serve as a commercial sales partner for the Spanish LaLiga club
Real Madrid endorses plant-based market with Meatless Farm deal
Spanish football club Real Madrid has signed up plant-based food company Meatless Farm as a sponsor
Real Madrid ‘lines up €150m deal’ with Saudi tourism project
Spanish LaLiga club Real Madrid is reportedly in advanced talks with Saudi Arabia’s Qiddiya sports and entertainment project concerning a €150m ($182m) partnership that would include main sponsorship rig…
Real Madrid signs Fonbet as regional betting sponsor
Spanish football club Real Madrid has signed up sports gambling platform Fonbet as a regional sponsor
Ningún Hogar Sin Alimentos/No Home Without Food – CaixaBank & LaLiga clubs
In April 2020, eleven Spanish football clubs joined sponsor CaixaBank’s cause campaign, supporting food banks to meet the rising need during the Covid-19 lockdown crisis.
Superhéroes – Audi & Real Madrid
In January 2020, Real Madrid sponsor Audi celebrated the team’s Spanish Super Cup victory with a digital campaign presenting the players as superheroes and promoting the new Audi R8 Decennium.
Real Madrid sign Spain-focused strategic deal with PlayStation
Spain's Real Madrid has signed a strategic agreement with Sony's PlayStation brand
EasyMarkets sponsors Real Madrid after Real Betis exit
Spanish LaLiga club Real Madrid has signed a three-year sponsorship agreement with financial services provider easyMarkets from this season
Round-Up: Real Madrid tops brand value chart, Puma says financial guidance ‘impossible’, Beijing 2022 fashion line launched, and more
Real Madrid is the world's most valuable football brand, according to an annual report by brand consultancy Brand Finance. The report says the Spanish club's brand is worth €1.419bn ($1.6
Canon Medical extends with Barcelona and Real Madrid to 2025
Japanese medical device company Canon Medical Systems has renewed its medical supplier agreements with LaLiga clubs Barcelona and Real Madrid for five more years until 2025
Real Madrid signs multi-year renewal with EA Sports
LaLiga leaders Real Madrid have renewed their sponsorship and licensing agreement with video game maker Electronic Arts in a multi-year deal
Liberbank becomes Real Madrid’s official bank in six-year deal
Spanish financial institution Liberbank has signed a six-year agreement with LaLiga’s Real Madrid as the club’s official bank from 2020-21 until the end of 2025-26.
KOK Sports replaces ManBetX at Real Madrid in regional betting deal
Spanish LaLiga club Real Madrid has signed a regional betting deal with Asian company KOK Sports for the next three seasons, running from 2020-21 to 2022-23
Real Madrid teams up with Legends for overhaul of retail business
Real Madrid has announced that it has entered into a new partnership with US-based merchandise solutions provider Legends, which will oversee and manage Los Blancos' retail business as the club looks to…
Mahou extends second-tier sponsorship of Real Madrid
Spanish beer group Mahou San Miguel has renewed its second-tier sponsorship with LaLiga leaders Real Madrid
PT Dua Kelinci returns to sponsor Real Madrid
Spanish LaLiga football club Real Madrid has signed a four-year sponsorship deal with Indonesian food company PT Dua Kelinci.
The company previously sponsored Real Madrid from 2011 to 2014