NHL (National Hockey League)
NHL satisfies sweet tooth with Dunkin’ Donuts deal
NHL banks new title sponsor for Centennial Classic
Canada-based multinational bank Scotiabank has agreed a deal to become the title sponsor of the 2017 edition of the North American NHL ice hockey league’s annual Centennial Classic outdoor game.
NHL’s Devils recharge with new energy partner
The New Jersey Devils North American NHL ice hockey franchise has entered into a partnership with local energy provider East Coast Power & Gas (ESCO).
NHL satisfied with World Cup of Hockey jersey deal
The National Hockey League (NHL) said it was “pleased” with the jersey agreement it secured with technology company SAP for the World Cup of Hockey, despite failing to hit its initial asking price.
First batch of partners unveiled for World Cup of Hockey
The National Hockey League and the National Hockey League Players’ Association have unveiled the first set of partners for the 2016 World Cup of Hockey national team ice hockey event.
NHL’s Devils secure health care partner
North American NHL ice hockey team the New Jersey Devils has entered into a partnership with local medical facility Barnabas Health.
Penguins score new partnership with GNC
US health and nutrition provider GNC has entered into a partnership with North American NHL ice hockey franchise the Pittsburgh Penguins.
NHL’s Rangers, Madison Square Garden sign snack partner
US high-protein snack company Lenny & Larry’s has entered into a partnership with the New York Rangers and the NHL ice hockey team’s home arena, Madison Square Garden.
Adidas seals NHL partnership
The North American NHL ice hockey league has sealed a long-term partnership with sportswear company Adidas.
Minnesota Wild expands with medical partners
NHL ice hockey franchise the Minnesota Wild has opted to expand partnerships with medical institutions Regions Hospital and TRIA Orthopaedic Center.
Lexus nets deal with Dallas sports teams
The North American division of Japanese luxury automotive manufacturer Lexus has agreed a partnership with NBA basketball team Dallas Mavericks, NHL ice hockey team Dallas Stars and their American Airlines Center home arena.
Bridgestone re-ups on NHL Winter Classic programme
Tyre manufacturer Bridgestone this month increased its commitment to the title sponsorship of the National Hockey League’s Winter Classic as the event continues to grow in profile and scope.
Draft Ops takes to the ice with Anaheim Ducks
Daily fantasy sports company Draft Ops has secured a sponsorship agreement with NHL ice hockey team Anaheim Ducks.
Adidas set to replace Reebok as NHL partner – report
North America’s National Hockey League has agreed a long-term kit deal with sportswear giant Adidas that could allow for teams to display sponsors on their playing jerseys, according to Canadian broadcaster TSN.
Yancey’s Fancy partners Buffalo sports properties
New York-based cheese producer Yancey’s Fancy has secured a partnership with NFL American football team Buffalo Bills and NHL ice hockey franchise Buffalo Sabres.
Bridgestone retains grip on NHL Winter Classic
The National Hockey League has agreed a long-term extension to its sponsorship deal with tyre manufacturer Bridgestone in North America.
New York Islanders sign up Draft Ops
Daily fantasy sports website Draft Ops has secured a commercial partnership with NHL ice hockey team New York Islanders and its Barclays Center home arena.
NFL dominates fees, AB InBev and Pepsi make most deals
The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.