NHL (National Hockey League)

Popular Massachusetts-based coffee and baked goods chain signs multiyear extension to retain US rights with the league

Decade-long continuation of pact to see installation of identity-based ticketing technology

Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada

The NHL ice hockey league has signed a multi-year, Canada-focused sponsorship deal with tissue manufacturer Kruger Products

Financial services company Fifth Third Bank has struck a multi-year extension to its sponsorship of the Nashville Predators and the NHL ice hockey team’s home, the Bridgestone Arena.

The National Hockey League could raise more than $216m (€187m) in annual revenue from legalised sports betting, says a new report from Nielsen.

The National Hockey League has signed its first ever vodka partnership with US spirits brand New Amsterdam Vodka

The Vegas Golden Knights NHL ice hockey franchise has agreed a partnership with headphones company Exeo Entertainment

NHL ice hockey team the Carolina Hurricanes has entered into a multi-year partnership with security and smart automation services provider Vector Security

Food and beverage group PepsiCo has signed a five-year extension, from 2018-19 to 2022-23, to its North American partnership with the National Hockey League.

The National Hockey League (NHL) said it was “pleased” with the jersey agreement it secured with technology company SAP for the World Cup of Hockey, despite failing to hit its initial asking price.

Tyre manufacturer Bridgestone this month increased its commitment to the title sponsorship of the National Hockey League’s Winter Classic as the event continues to grow in profile and scope.

The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.

The marketing group of the Dairy Farmers of Ontario has entered into a partnership with NHL ice hockey team the Ottawa Senators, while it has agreed a separate deal with Maple Leaf Sports & Entertainment,…

Great Clips has agreed a deal to become the official hair salon of the NHL ice hockey league.

US subscription video-on-demand service Hulu has agreed a deal to sponsor the NHL ice hockey league and the NHL Players’ Association during this year’s season-ending Stanley Cup Playoffs and Final.

North American ice hockey league the NHL has extended its partnership with US multinational food and beverage corporation PepsiCo.

Yoghurt brand Oikos has agreed a Canada-focused sponsorship deal with the NHL ice hockey league.

Paint supplier PPG has entered into a partnership with North American ice hockey league the NHL.

Coffee and baked goods chain Dunkin’ Donuts has entered into a multi-year partnership with North American ice hockey league the NHL.

Canada-based multinational bank Scotiabank has agreed a deal to become the title sponsor of the 2017 edition of the North American NHL ice hockey league’s annual Centennial Classic outdoor game.

The New Jersey Devils North American NHL ice hockey franchise has entered into a partnership with local energy provider East Coast Power & Gas (ESCO).

The National Hockey League and the National Hockey League Players’ Association have unveiled the first set of partners for the 2016 World Cup of Hockey national team ice hockey event.

North American NHL ice hockey team the New Jersey Devils has entered into a partnership with local medical facility Barnabas Health.

US health and nutrition provider GNC has entered into a partnership with North American NHL ice hockey franchise the Pittsburgh Penguins.

US high-protein snack company Lenny & Larry’s has entered into a partnership with the New York Rangers and the NHL ice hockey team’s home arena, Madison Square Garden.

The North American NHL ice hockey league has sealed a long-term partnership with sportswear company Adidas.

NHL ice hockey franchise the Minnesota Wild has opted to expand partnerships with medical institutions Regions Hospital and TRIA Orthopaedic Center.

The North American division of Japanese luxury automotive manufacturer Lexus has agreed a partnership with NBA basketball team Dallas Mavericks, NHL ice hockey team Dallas Stars and their American Airlines Center home arena.

Daily fantasy sports company Draft Ops has secured a sponsorship agreement with NHL ice hockey team Anaheim Ducks.

North America’s National Hockey League has agreed a long-term kit deal with sportswear giant Adidas that could allow for teams to display sponsors on their playing jerseys, according to Canadian broadcaster TSN.

New York-based cheese producer Yancey’s Fancy has secured a partnership with NFL American football team Buffalo Bills and NHL ice hockey franchise Buffalo Sabres.

The National Hockey League has agreed a long-term extension to its sponsorship deal with tyre manufacturer Bridgestone in North America.

Daily fantasy sports website Draft Ops has secured a commercial partnership with NHL ice hockey team New York Islanders and its Barclays Center home arena.

Abu Dhabi airline Etihad Airways has become a legacy partner and the exclusive airline partner of NHL ice hockey team Washington Capitals and NBA and WNBA basketball teams Washington Wizards and Washington Mystics under an agreement with their operating group Monumental Sports & Entertainment.

US financial services company Discover Financial Services has renewed a partnership with the North American NHL ice hockey league.

Air Canada has announced a six-year partnership with the country’s teams which compete in ice hockey league the NHL.