National Hockey League (NHL)

The National Hockey League and US automobile insurance company have announced a North American partnership for the remainder of the 2021-22 season. The partnership will include olive.

In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.

The National Hockey League has unveiled its sponsorship activations for the 2022 Discover NHL Winter Classic Fan Fest, which is accompanying the outdoor tentpole event between the Minnesota Wild and St

In June 2021, as the playoffs entered their second round, the official NHL beer in Canada activated with limited edition batch of beer that had been poured through the Stanley Cup itself.

Running May through July 2021, Bud Light’s activation played on the tradition of players not shaving while in the playoffs.

The National Hockey League and fast food chain Chipotle have announced a multiyear North American partnership, which designates the organization as the league's official Mexican-themed quick service and …

The National Hockey League and Navy Federal Credit Union have announced a multiyear extension of their United States partnership in which the Virginia-based global credit union will maintain its status …

The National Hockey League has announced a multiyear renewal of its partnership with American chemical company Chemours, which remains designated the organization's official refrigerant solution.