National Hockey League (NHL)

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The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
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The National Hockey League (NHL) has extended its agreement with global supply chain solutions and industrial distribution company Fastenal in a multi-year deal
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The National Hockey League and National Hockey League Players' Association have extended car rental company Enterprise's North American sponsorship in a multi-year deal
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Canadian sports drink BioSteel, a sponsor of the National Hockey League (NHL), has announced that it has sought and obtained "an initial order for creditor protection from the Ontario Superior Court of…
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The National Hockey League is considering making changes to its digitally enhanced dasherboards (DED) after complaints from fans during the technology's debut season in 2022-23
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The National Hockey League has announced that sponsorship analysis platform MVP Index will become the league’s strategic partner for valuation and asset measurement of its Digitally Enhanced Dasherboards (…
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The National Hockey League has added global digital services and solution provider Presidio as the league's official technology innovation partner in a multi-year, North American partnership deal
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The National Hockey League's Anaheim Ducks have announced a three-year deal with Western National Property Management that will see the company's logo on the team's home and alternate jerseys
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Workflow company ServiceNow has announced a multi-year North American partnership with the National Hockey League, enhancing gameday operations, employee productivity, and supporting new connected fan…
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A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved
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Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
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State-owned betting company Veikkaus has entered into an agreement with the National Hockey League to become an official sportsbook of the NHL in Finland
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Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…
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The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…
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The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.
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The National Hockey League has named New Jersey-based sandwich chain Jersey Mike’s Subs as its official sub sandwich in a multi-year, United States-based partnership.
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The National Hockey League has unveiled the sponsorship activations for the Truly Hard Seltzer NHL All-Star Beach Festival fanfest, which will accompany the NHL All-Star Game taking place at FLA Live Arena…
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T-Mobile Park, the home of Major League Baseball's Seattle Mariners, will host the 2024 NHL Winter Classic, which will be contested between the Seattle Kraken and the Vegas Golden Knights