National Hockey League (NHL)

State-owned betting company Veikkaus has entered into an agreement with the National Hockey League to become an official sportsbook of the NHL in Finland

Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…

The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…

The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.

The National Hockey League has named New Jersey-based sandwich chain Jersey Mike’s Subs as its official sub sandwich in a multi-year, United States-based partnership.

The National Hockey League has unveiled the sponsorship activations for the Truly Hard Seltzer NHL All-Star Beach Festival fanfest, which will accompany the NHL All-Star Game taking place at FLA Live Arena…

T-Mobile Park, the home of Major League Baseball's Seattle Mariners, will host the 2024 NHL Winter Classic, which will be contested between the Seattle Kraken and the Vegas Golden Knights

The National Hockey League has signed a three-year extension with the Pittsburgh, Pennsylvania-based PPG as the league’s official paint partner in the United States and Canada.

The National Hockey League's Arizona Coyotes have agreed to a multiyear partnership with Goodwill of Central and Northern Arizona to have the Goodwill brand appear on the team's home game helmets

The National Hockey League has announced a multiyear extension of its partnership in the United States with liquor brand Jägermeister, which will remain the “official shot of the NHL.”

The National Hockey League has secured a multiyear Canadian partnership with Henkel Canada in which the multinational chemical and consumer goods company's Purex brand has been named the league's official…

The National Hockey League's New York Islanders and Ottawa Senators have both announced new helmet sponsorship deals for the upcoming 2022-23 season, reflecting continued corporate interest in the asset

The National Hockey League will introduce league-wide virtual advertising during its 2022-23 season, having agreed a deal with specialist digital signage technology firm Supponor

North American sports drink brand BioSteel has been designated the official hydration partner of the National Hockey League and NHL Players Association as part of a multiyear agreement

The National Hockey League has secured a multi-year global partnership with construction equipment manufacturer Caterpillar Inc

New term covers range of snack and beverage categories in North America

Car manufacturer Hyundai Auto Canada has secured a wide-ranging, multiyear partnership in Canada with the National Hockey League and NHL Players’ Association.