National Hockey League (NHL)
Stanley Cup Batch – Molson Canadian & the NHL
In June 2021, as the playoffs entered their second round, the official NHL beer in Canada activated with limited edition batch of beer that had been poured through the Stanley Cup itself.
#PlayOffBeerds – Bud Light & the NHL
Running May through July 2021, Bud Light’s activation played on the tradition of players not shaving while in the playoffs.
NHL, Chipotle secure multiyear North American partnership
The National Hockey League and fast food chain Chipotle have announced a multiyear North American partnership, which designates the organization as the league's official Mexican-themed quick service and …
NHL, Navy Federal seal multiyear extension of US partnership
The National Hockey League and Navy Federal Credit Union have announced a multiyear extension of their United States partnership in which the Virginia-based global credit union will maintain its status …
NHL, Chemours strike multiyear partnership extension
The National Hockey League has announced a multiyear renewal of its partnership with American chemical company Chemours, which remains designated the organization's official refrigerant solution.