National Hockey League (NHL)

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The National Hockey League has signed a three-year extension with the Pittsburgh, Pennsylvania-based PPG as the league’s official paint partner in the United States and Canada.
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The National Hockey League's Arizona Coyotes have agreed to a multiyear partnership with Goodwill of Central and Northern Arizona to have the Goodwill brand appear on the team's home game helmets
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The National Hockey League has announced a multiyear extension of its partnership in the United States with liquor brand Jägermeister, which will remain the “official shot of the NHL.”
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The National Hockey League has secured a multiyear Canadian partnership with Henkel Canada in which the multinational chemical and consumer goods company's Purex brand has been named the league's official…
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The National Hockey League's New York Islanders and Ottawa Senators have both announced new helmet sponsorship deals for the upcoming 2022-23 season, reflecting continued corporate interest in the asset
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The National Hockey League will introduce league-wide virtual advertising during its 2022-23 season, having agreed a deal with specialist digital signage technology firm Supponor
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North American sports drink brand BioSteel has been designated the official hydration partner of the National Hockey League and NHL Players Association as part of a multiyear agreement
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The National Hockey League has secured a multi-year global partnership with construction equipment manufacturer Caterpillar Inc
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New term covers range of snack and beverage categories in North America
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Car manufacturer Hyundai Auto Canada has secured a wide-ranging, multiyear partnership in Canada with the National Hockey League and NHL Players’ Association.
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The National Hockey League has unveiled an expansive list of sponsorship activations within the United States and Canada during the 2022 Stanley Cup Playoffs
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Clutch, the Canadian online used car buying platform, has entered the sports sponsorship space for the first time by securing a multi-year Canadian partnership with the National Hockey League
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The National Hockey League has unveiled a new logo for the 2022 Stanley Cup Playoffs, replacing the iconography that has been used for the past 13 seasons. The fonts are inspired by the trophy's history
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The National Hockey League has unveiled its sponsorship activations for the fan festival which precedes the 2022 Navy Federal Credit Union Stadium Series between the Nashville Predators and Tampa Bay …
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The National Hockey League has unveiled its sponsorship activations for the four-day fan festival accompanying the upcoming 2022 Honda NHL All-Star Weekend in Las Vegas, Nevada.
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The National Hockey League and US automobile insurance company olive.com have announced a North American partnership for the remainder of the 2021-22 season. The partnership will include olive.
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In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.
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The National Hockey League has unveiled its sponsorship activations for the 2022 Discover NHL Winter Classic Fan Fest, which is accompanying the outdoor tentpole event between the Minnesota Wild and St