National Basketball Association (NBA)
NBA China signs up whisky partner
The Chinese division of North American basketball league the NBA has agreed a sponsorship deal with Scotch whisky brand Chivas.
NBA extends with hotel partner Marriott
Hotel company Marriott International has extended its partnership with North America’s NBA basketball league.
NBA signs Spanish-facing deal with Endesa
Spanish electric utility company Endesa has agreed a long-term deal with the North American NBA basketball league.
American Express signs second NBA extension
Payment services brand American Express has signed an extension to its marketing partnership with the National Basketball Association (NBA), continuing as the Official Card of the NBA, WNBA and the NBA G League, the official minor league organisation, from 2017-18.
NBA extends American Express partnership
Partners sign up for NBA Africa Game
Basketball’s billion-dollar sponsorship market
ExxonMobil adds NBA to non-motorsports strategy
Oil and gas company ExxonMobil has doubled up on its non-motorsports portfolio, again in basketball, securing a multiyear deal with the National Basketball Association.
Market share key to ZTE-Vivo NBA China switch
Mobile phone manufacturer Vivo’s growing Chinese market share was key to its deal to become the Official Mobile Phone Partner of the NBA in China and replace domestic rival ZTE.
NBA’s Cavaliers extend with tyre partner
The Cleveland Cavaliers North American NBA basketball franchise has reportedly extended its partnership with tyre manufacturer American Kenda Rubber.
Ford formalises NBA partnership in Africa
Car manufacturer Ford has sealed a partnership with the North American NBA basketball league that will span Africa.
NBA sets out restrictions for jersey sponsorship
The NBA will impose restrictions on the types of jersey sponsorships that will be allowed in the North American basketball league, according to US sports broadcaster ESPN.
NBA outlines revenue target for jersey sponsorship programme
National Basketball Association commissioner Adam Silver has said the North American league projects that its decision to implement jersey sponsorship for the 2017-18 season will be worth around $100m (€89.2m) per year.
NBA opens up to jersey sponsorship with three-year trial
The National Basketball Association (NBA) has today (Friday) confirmed that it will permit the sale of jersey sponsorships, beginning with the 2017-18 season, as part of a three-year pilot program.
Celtics confirm double deal ahead of playoff campaign
North American NBA basketball team the Boston Celtics has agreed partnerships with global money management company Putnam Investments and US insurance firm Arbella Insurance Group.
Hawks sign up Emory Healthcare for practice facility project
North American NBA basketball team the Atlanta Hawks has signed up local healthcare system Emory Healthcare to support a new project that will support the construction of a new practice facility and medical centre.
NBA connects with new Philippines partnership
CloudFone, the flagship mobile phone and tablet brand of Philippines technology company Cellprime Group, has entered into a partnership with North America’s NBA basketball league.
NBA’s Hawks take flight with private jet partner
Private aviation company Sentient Jet has agreed a multi-year partnership with North American NBA basketball team the Atlanta Hawks.