Vivid Seats enters NBA with Clippers deal

Independent ticket marketplace Vivid Seats has entered into a partnership with NBA basketball team the Los Angeles Clippers.

The multi-year partnership begins with the 2018-19 season and marks Vivid Seats’ first deal with an NBA team.

The agreement includes integration with AXS, the Clippers’ ticketing provider, through which fans will be able to buy and sell tickets via Vivid Seats and the AXS Marketplace on Clippers.com. All transactions will be backed by Vivid Seats’ 100% Buyer Guarantee, ensuring a safe and secure experience for fans.

Vivid Seats will serve as a supporting partner of the Clippers’ MVP program, providing season ticket holders with unique experiences and benefits on game days. Vivid Seats will also benefit from in-game signage and digital, social and ticket assets.

“By partnering with Vivid Seats, a company that like the Clippers is founded in innovation, we’re excited to provide our fans a more frictionless ticketing process,” Gillian Zucker, president of business operations for the LA Clippers, said.

“Our goal is that every single touchpoint our fans have with the Clippers is an exceptional experience – from purchasing their tickets to catching a hot dog from the hot dog cannon – and Vivid Seats not only understands that fully, but is able to help us achieve that outcome. We’re excited to improve yet another aspect of the Clippers experience through our new relationship with Vivid Seats.”