Mercedes F1

Motorsport

Red Bull Racing’s sponsorship agreement with Oracle continues to be the most lucrative team title sponsorship agreement in Formula 1, according to analysis by SportBusiness Sponsorship.
Motorsport

The Mercedes Formula 1 team has signed multi-year sponsorship agreements with Qualcomm Technologies and G42, while Red Bull Racing has agreed a deal with fitness brand Built for Athletes
Motorsport

Formula 1 team Scuderia Ferrari has bolstered its sponsorship portfolio ahead of the 2023 season with the signing of audio technology firm Bang & Olufsen and packaging specialist Ecopol, while rival Mercedes…
Motorsport

The Mercedes Formula 1 team has signed up vehicle management specialist Solera to its sponsorship portfolio
Football

Software company TeamViewer has revealed that it is looking to amend the terms of its existing sponsorship of Manchester United after an activist investor called out the company's sports deals
Motorsport

The inaugural Formula 1 Miami Grand Prix  set for May 6-8 at Hard Rock Stadium will be accompanied by a three-day fan experience in Miami Beach, Florida, in the heart of greater Miami.
Motorsport

The Mercedes Formula One team has signed up IT and engineering specialists Akkodis as a sponsor
Motorsport

Swiss watch brand IWC Schaffhausen has expanded its sponsorship of the Mercedes-AMG Petronas F1 team in a multi-year extension
Motorsport

The Mercedes Formula 1 team has agreed to end its sponsorship agreement with building materials company Kingspan following protests over the sponsor’s connection to the Grenfell Tower disaster.
Motorsport

The Mercedes Formula 1 team is under pressure to reverse its sponsorship agreement with building materials company Kingspan, following protests over the sponsor’s connection to the Grenfell Tower disaster.
Motorsport

The Mercedes Formula 1 team has signed up building materials company Kingspan to its sponsorship portfolio. As part of the deal, the Kingspan logo will feature on the nose of the team’s car.
Motorsport

Global cryptocurrency exchange FTX has strengthened its expansive sports sponsorship portfolio by striking a multiyear deal with the Mercedes-AMG Petronas Formula 1 team
Cricket

Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Athletics

Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Motorsport

British petrochemicals company Ineos has built on existing ties with Formula 1 team Mercedes by signing on as a principal partner, with team principal and chief executive Toto Wolff using today’s (Monday’s) ann…
Formula 1

The Mercedes Formula 1 team has added computer technology specialists AMD to its sponsorship portfolio ahead of the 2020 season
Motorsport

British chemicals group Ineos plans to become a major sponsor of the Mercedes Formula 1 team, adding to its growing portfolio of sports interests
Motorsport

Finnish lifting equipment manufacturer Konecranes has agreed a partnership with Formula One motor-racing team Mercedes