Manchester United Football Club

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Scotch whisky brand Chivas Regal is paying £3.5m ($4.5m/€3.9m) per season as the Official Spirits Partner of Premier League club Manchester United.

Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…

Switzerland-based online financial services company Swissquote recently renewed its global partnership with Premier League football club Manchester United

Music streaming service Deezer has taken its first steps into sport sponsorship, signing deals with Manchester United and FC Barcelona, to set it apart from the competition within a crowded streaming market.

Chilean wine producer Concha y Toro has signed its second renewal with English Premier League club Manchester United in a three-year Official Wine Partner deal, from 2016-17 to 2018-19.

English Premier League club Manchester United has extended its Official Medical Systems Partner agreement with Canon Medical Systems Europe.

English Premier League football club Manchester United has signed a global partnership with US clothing company True Religion

English Premier League club Manchester United is Europe’s biggest player in the football sponsorship market, according to a new report issued by CSM Sport & Entertainment, a division of marketing services g…

Manchester United’s sponsorship activity was one of the financial highlights for the year ending June 30, 2018, the club's chief executive Ed Woodward told a conference call of investors this afternoon.


Film distributor 20th Century Fox struck its ground-breaking deal as the Official Feature Film Partner of English Premier League club Manchester United is heavily geared towards the acquisition of media on digital perimeter boards at Old Trafford, backdrops for pre- and post-match interviews and on the club’s home page.

Printing and technology brand Epson sponsors two major football properties, including English Premier League giants Manchester United, that “provide the strategic and geographical coverage the brand requires from its portfolio”.

Consumer goods manufacturer Unilever and Premier League football club Manchester United embarked on a partnership in October 2013 which saw the brand become Manchester United’s Official Personal Care and Laundry Partner across Southeast Asia.

Automotive brand Chevrolet’s principal sponsorship of Manchester United began on 7 July 2014 with the release of the 2014-15 home shirt bearing the Chevrolet logo. This case study focuses on the first six weeks of the new partnership, including the global release of Manchester United’s home, away and third kits, and Chevrolet’s activations on Manchester United’s 2014 US pre-season tour.

The strength of Manchester United as a sponsorship property was underlined in Aon’s recent renewal, as the brand rated a second-tier deal with the club more valuable than the vacant Lead Global Partner berth at the Women’s Tennis Association.

Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.

MANCHESTER UNITED confirmed logistics company DHL as the club’s first official training kit sponsor in August, building on DHL’s existing relationship with the club as the Official Logistics Partner and…