United agrees multi-year extension with Canon Medical Systems Europe

English Premier League club Manchester United has extended its Official Medical Systems Partner agreement with Canon Medical Systems Europe.

The partnership was first signed in 2013, with medical imaging including CT, MRI, and ultrasound installed into a dedicated Medical Centre at The Aon Training Complex.

As part of the multi-year extension, the club will benefit from product and technology upgrades that will strengthen cardiac and general health screenings.

“As we continue to develop our medical system partnership with Manchester United Football Club, we do so with enhanced vigour and innovation strengths following our transition from Toshiba Medical Systems to Canon Medical Systems earlier this year,” said Mark Holmshaw, president and chief executive at Canon Medical Systems Europe.

Holmshaw said that the collaboration with Manchester United was taking imaging technologies to the next level.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.