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Manchester United signs new global partnership

English Premier League football club Manchester United has entered into a global partnership with Scottish whiskey brand Chivas.

Terms of the multi-year deal were not disclosed, but it was confirmed that Chivas will serve as the team’s global spirits partner.

Chivas will benefit from branding placement on various surfaces inside United’s Old Trafford home.

In addition, Chivas will gain pourage rights in hospitality suites at the stadium.

United kicks off its 2018-19 Premier League campaign at home to Leicester City this Friday.