Fifa

Football
Payment Services & Credit Cards

Financial services company Visa has said it will reassess its sponsorship of Fifa if football’s global governing body fails to implement changes in the wake of its latest scandal.

Football

Executives from the Full Play, Torneos y Competencias and Traffic Sports agencies were accused today (Wednesday) of corruption in relation to the sale of marketing and media rights surrounding certain football matches and tournaments in the Americas.

Football
Information Technology

Security software company Trend Micro Incorporated has signed a sponsorship agreement for the 2015 Fifa Women’s World Cup in Canada.

Football

Thierry Weil, Fifa’s marketing director, has defended the value of a World Cup sponsorship, with news emerging today (Friday) that two more companies have decided against renewing high-profile deals.

Football
Telecoms

Sports medicine specialist Clinica Meds, telecommunications provider Movistar and education institute Santo Tomas have reached deals to be national supporters of the Fifa U-17 World Cup national team football tournament when it arrives in Chile next year.

Football
Automobile Manufacturing

Korean automotive manufacturer Hyundai-Kia has pledged to stand by Fifa after financial services giant Visa became the latest top-tier partner to criticise football’s world governing body due to the ongoing fallout from the investigation into alleged corruption in the 2018 and 2022 World Cup bidding process.

Football
Consumer Electronics

Japanese electronics giant Sony is set to end its eight-year stint as a top-tier sponsor of football’s world governing body Fifa as it focuses on structural reforms, according to multiple reports.

Football
Soft Drinks

Soft drinks giant and top-tier Fifa sponsor Coca-Cola has expressed its displeasure with the ongoing controversy surrounding the report into the bidding process for the 2018 and 2022 World Cups.

Football
Airlines

Airline Emirates is understood to be in talks with another football property after the company announced it would end its relationship with Fifa at the end of 2014.

Football
Airlines

The Emirates airline has confirmed it will not renew its top-tier sponsorship contract with Fifa, stating that the terms of a proposed extension did not meet its expectations.

American Football
Luxury Goods

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

Football
Sporting Apparel

How difficult can it be to design a football kit? Given the criticism that kit designers regularly attract it must be as easy that other much-maligned pursuit – managing a national football team.
Football

Kit manufacturers spent $396m (€289m) on deals with the 32 national teams competing at the 2014 Fifa World Cup in the year covering the tournament, Sports Sponsorship Insider can exclusively reveal.

Football
Luxury Goods

Hublot has extended its partnership with Fifa, world football’s governing body, until 2022, according to the Swiss watchmaker’s president Jean-Claude Biver.

Football
General Insurance

Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.

Football
Bars, Clubs & Restaurants

Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.

Football
Payment Services & Credit Cards

Global payment brand Visa this month extended its Fifa Partner agreement from 2015 to 2022.

Football
Payment Services & Credit Cards

Financial services company Visa has extended its top-tier partnership with Fifa, world football’s governing body, until 2022.