Mobile services provider Smart wanted to use its sponsorship of the Fiba Basketball World Cup to create an uplift in brand awareness and association in its home market through digital and out-of-home executions.
MotoGP and the McLaren Formula 1 team are investigating ways to remove fan tokens that continue to circulate on the exchange run by Turkish crypto company Bitci, despite both parties having cancelled sponsorship and licensing deals with the firm.
Fiba has benefited from strong competition in the Chinese dairy category to agree a Global Partner deal with Yili, Asia’s biggest dairy producer. Ben Cronin reports.
Silicon Valley brand to sponsor 2022 Fiba Women’s World Cup Broadcast sponsorship deal with ESPN agreed in parallel to deal with federation
Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’. As
The Basketball Africa League (BAL), the continental league developed by the International Basketball Federation (Fiba) and NBA, has signed up Entrepreneurial Solutions Partners (ESP) as a new sponsor
Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9
The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category
The International Basketball Federation (Fiba) has agreed a deal that will see Junckers serve as a global supplier for wooden flooring until 2024
Fiba, the International Basketball Federation, has signed a three-year global sponsorship deal with blockchain network Bitci from 2021 to 2023
The International Basketball Federation (Fiba) and Tissot have extended their long-standing relationship, from the start of 2022 until the end of 2027, in a move that will see an increased activation commitment…
Revenues at the International Basketball Federation (Fiba) dropped to CHF65m (€59.4m/$72.3
The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
Athlete recovery technology brand Hyperice has signed as sponsor of the International Basketball Federation (Fiba) and the LA Sparks WNBA team
Smart, the Filipino mobile services provider, has become a global sponsor of the International Basketball Federation (Fiba) in a deal that runs until the end of 2023
Round-Up: Australian Open uncertainty, Foxtel eyes AFL extension, Tamil Nadu bans online gaming, and more
The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
To leverage its sponsorship of the 2019 Fiba Basketball World Cup in China, Aeroflot activated its status as presenting partner of the FIBA Basketball World Cup Trophy Tour via a multi-strand campaign that included a collective video, app, social, pop-ups and a ticket contest.