- Silicon Valley brand to sponsor 2022 Fiba Women’s World Cup
- Broadcast sponsorship deal with ESPN agreed in parallel to deal with federation
- Fiba Marketing took inspiration from Google sponsorship of WNBA
The technology giant is understood to be paying between €1m ($1m/£870,000)) and €1.5m to become a 'Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup' – the first time the global basketball federation has offered the opportunity to sponsor the women’s event as a standalone asset. The short-term deal encompasses the 2022 edition of the competition, with the two parties agreeing to discuss renewing the contract after the event.